« October 2006 | Main | December 2006 »
In case I doubted that being in a touring band IS AN AMAZING TIME, I give you the Cold War Kids.
I'm downloading the music right now, but judging by the fact that I found them on Jambase, I'm 99.99999999999% certain that I'm very, very, very late to the party on these guys. Which means I won't see them until they're playing Madison Sq. Garden sometime late next year.
In my 2.5 years in online recruiting, I haven't seen much that has made me say "cool", or "that seems like it would really work".
I came across a company today though that has me saying both -- HiddenNetwork.
Our CEO, Marc, gives a presentation that talks about the power of blogs as a great source of recruitment advertising. Now a company has gone and created a business around this idea.
In a nutshell, you purchase job postings through HiddenNetwork which then blasts those ads out to dedicated space they've negotiated with certain blogs. Why might this work? Well, if you are reading, for example, Haacked, you would see a variety of Tech jobs (programmers, etc.). Getting this real estate on some highly trafficked blogs means HiddenNetwork is putting your jobs in front of an audience that may or may not be looking for a job at the moment -- the so-called "passive" job seeker. HiddenNetwork also designs a branded job board for each blog.
Their success depends on HiddenNetworks' ability to negotiate ad space on highly trafficked blogs (which may sound easy, but some popular blogs like Gawker and Techcrunch either have job search provided by 3rd parties or their own job board) and, of course, a variety of desirable jobs. One advantage is that they don't need to do any marketing to the job seeker -- their partner blogs take care of that traffic. I haven't dug in that deeply yet, but I would assume, like other ad networks, the blog has the ability to accept of reject the postings. I'm also interested in the revenue share between HiddenNetwork and the blog. Is it a straight split for the ad real estate? PPC? Based on the number of jobs posted? And would I, as an employer, have the choice of which blogs I wanted to advertise (or not) on?
Interesting questions, but kudos to HiddenNetwork for thinking outside the box on this one!
To the person who visited my blog from BBDO (by typing nba 07 the life commercial "billy joe cuthbert" into google), you stole my idea!
If you or your team is responsible for this theft, please send royalties!
One pre-trip note about my hatred for all things Delta Airlines.
I had originally booked a flight consisting of 3 legs:
1) JFK - ATL
2) ATL - SFO (San Fran)
3) SFO - JFK
When I added Los Angeles to the itinerary, I needed to change my ticket to reflect my new travel plans.
Here were my options:
1) Incur a $50 change fee, plus $330 in charges for the difference in ticket price for LAX - JFK (on a different day) instead of SFO - JFK.
2) Cancel SFO to JFK ($50 charge), and book a one-way ticket (on any airline) for about $200 for the LAX - JFK portion.
Obviously #2 sounds logical. Except that the difference in fares to NOT TAKE THE LAST LEG OF THE TRIP was an additional $30.
That's right, to fly from New York to Atlanta to San Fran is more expensive than to fly from New York to Atlanta to San Fran AND THEN BACK TO NEW YORK.
In an act of defiance, I booked that one-way ticket home on American, even though the fare was $30 more than Delta.
Also, I recently flew Delta for a day trip to Atlanta. We finished our meeting early and wanted to go standby on an earlier flight. Except Delta doesn't have "standby" anymore, they have "same day confirmed", which, by the way, costs $25 for the privilege.
The sad thing is, Delta used to be a real gold standard among US-based airlines. I hope you go bankrupt sooner rather than later!
As a company, TheLadders doesn't do a ton of business travel.
Marc (our CEO), likes to joke that we get paid to type stuff into a keyboard.
There comes a time though when evangelizing and selling is best done in a face-to-face setting. That's where I (increasingly) come in.
So I'm on the road again, beginning tomorrow, for my second 10+ day trip in the last 2 months.
Here's the itinerary:
Fri - Mon: Atlanta for a Tony Robbins seminar (not joking).
Mon - Fri: San Francisco for Web 2.0 conference and meetings.
Fri - Sun: Los Angeles to visit Quinn.
Mon - Wed: Los Angeles for more meetings.
Wed (the 15th), homeward.
So, blogging will be light/non-existent until then. Bon Voyage!
Back in town from Florida.
Let's see, what can I talk about?
Oh yeah! My sister starts at Gawker today!
Check it out here (she's on the left).