The Latest On LinkedIn

I've got to give credit to LinkedIn. It seems like every time I go to the site, they've got a new feature/section/something to highlight. Sometimes, the new "thing" sticks, sometimes it doesn't. I like to call it the "throw it against the wall" approach (and, you know, see what sticks).

LinkedIn has gained a ton of traction recently in the recruiting space. This morning I go to LinkedIn and where there used to be jobs in the New York area, there was now a section "On Linked In Today" asking "Do You Know" such and such a person. All five people listed were recruiters. Do recruiters pay for this listing (is it given only to recruiters with upgraded accounts)? What is LinkedIn doing on the back end to make this relevant to my (perceived) job search? And what am I supposed to do once I hit the recruiter's profile? Request a connection?

Here's the screen shot: