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The Money Shot

Great interview in Fortune magazine with the CEO of Seagate Technology (a manufacturer of hard-drives).

Too often, businesses get wrapped up in corporate-speak mumbo jumbo, or they get so concerned with slick marketing that they forget they have to deliver on a great product as well.

Bill Watkins, Seagate CEO, suffers from none of these problems.

At a San Francisco dinner on Tuesday evening, he was candid about his company's ultimate mission: "Let's face it, we're not changing the world. We're building a product that helps people buy more crap - and watch porn."

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Mrshafrir.com

December 01, 2006

The Money Shot

Great interview in Fortune magazine with the CEO of Seagate Technology (a manufacturer of hard-drives).

Too often, businesses get wrapped up in corporate-speak mumbo jumbo, or they get so concerned with slick marketing that they forget they have to deliver on a great product as well.

Bill Watkins, Seagate CEO, suffers from none of these problems.

At a San Francisco dinner on Tuesday evening, he was candid about his company's ultimate mission: "Let's face it, we're not changing the world. We're building a product that helps people buy more crap - and watch porn."
Posted by mshafrir at December 1, 2006 01:31 PM | TrackBack
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