Electronic Arts Moves Ahead of the Curve

When I attended the Talent Unconference back, one thing that struck me was how great a working environment Electronic Arts had at their headquarters in Redwood City. A full gym, soccer fields, great cafeteria, and of course, video games everywhere.

How do you translate that to people who are working at a video game developer in say Boston, who may never make it out to Redwood City?

Enter YouTube.

EA's Jeff Hunter (on the SimplyHired blog), points to a short recruitment video EA put together for their Los Angeles campus. I've embedded it below...this is smart recruitment advertising that goes well beyond a simple job listing, banner, or microsite. It appeals to both active and passive job seekers and while it's definitely "produced", it's not too corporate or condescending.