Yawn...

The best part is in the FAQs.

The answer to "Why did The New York Times decide to work with Monster.com?" is, apparently, "A strategic alliance will create an unsurpassed combination of scale, technology and marketing power for The New York Times."

Not, "A strategic alliance will create an unsurpassed combination of scale, technology and marketing power for the New York's top employers." But then again, when your stock chart looks like this, what's a little brand dilution among friends?