Back in May I linked to a cool example of recruitment advertising created by the CEO of Meetup.com. Basically, this CEO got sick of losing out on potential recruits to big bad Google and decided to do something about.

Turns out this type of stuff works. At the SHRM conference last week in Las Vegas, the Director of HR from Meetup was at our booth and I mentioned I really liked what their CEO had done with the working-at-meetup.com-vs-working-at-google web page. She said that someone who worked on the Google Docs team [the application used to create the advertisement, natch] had seen the page and was starting at Meetup.com that day!