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October 07, 2007

Two great articles on leadership

The New York Times came out swinging this morning with two Business-section articles about Chuck Prince, CEO of Citigroup, and Stephen McPherson, president of ABC Entertainment.

If you love leadership studies, these two are must read.

Chuck Prince presides over a stagnant (some would say stumbling) Citigroup, the behemoth financial services company. Prince was the top lieutenant of former Citigroup CEO Sandy Weill but with a background in law, Prince lacks the operational experience needed to run such a large company.

Unfortunately, he's surrounded himself with a group of people also regarded as weak executives. So you have a CEO who is afraid to make bold decisions leading a team that is looking out for their own interests. For example, Robert Rubin, the Director and chairman of the executive committee, who "is a constant and close adviser but has refrained from closely overseeing lines of business at Citigroup." What good is advice if the person receiving it is either a) afraid to act on it, b) may not know what to do with it, or c) doesn't have a team in place capable of acting effectively on his directives?

Contrast that with McPherson. The article begins with this description:


The brand-conscious Disney, in particular, expects its division chiefs to keep a modest profile, stay on message and play nice with corporate siblings.

Mr. McPherson does few of those things. He exhibits a blunt, temperamental style that at times creates a frosty relationship with his superiors and leaves subordinates ducking for cover, say current and former Disney executives. He fires off nuclear e-mail messages, fumes over downbeat ratings and once yanked a $10 million comedy after a single broadcast because he didn’t like its creative direction.

“He’s confident in his opinions. He doesn’t sugarcoat. His position doesn’t sway in the wind,†said Rich Frank, former president of Walt Disney Studios. “That can leave people raw.

Why then is McPherson the right man for his job?

1) He came up through the ranks, gaining experience, and, most importantly, credibility among his peers as both a programming genius and a decisive decision maker. Contrast that with Prince who is widely seen as someone who plugged into his current role without the necessary managerial experience needed to run a huge company.

2) He's made ABC a place where top talent wants to work -- and he's done it not by tasking his managers with a mandate but by personally doing things to please both actors and rank-and-file.

Here are three examples:

In recent months, he has worked to dispel tension between himself and other executives, particularly his successor at ABC Studios, Mark Pedowitz. At a company team-building retreat in July, he matched up with Mr. Pedowitz on stage to kick off a night of corporate karaoke. Their song was “What the World Needs Now Is Love.â€

and:


In April, Mr. McPherson doled out dollops of thanks to his staff — literally. To recognize their work on the network’s spring pilots, he flew in 12 tubs of ice cream from a New Jersey parlor and pushed a cart up and down the aisles of ABC’s corporate headquarters, scooper in hand.

and:

[Sally] Field says Mr. McPherson changed her mind about returning to ABC. “He sent me the loveliest notes about how the network has changed and about his support for me and the show,†she says. “It felt like if ABC ended up canceling us overnight, at least someone would call me this time.†Ms. Field, who won an Emmy Award last month for the role, keeps the e-mail messages on her bulletin board.

3) He is not afraid of change even if it means doing away with "this is how things have always been done":

When Mr. McPherson took over ABC three years ago, he made some important operational changes, too. He stopped marketing new shows equally, a vestige of the pre-cable era intended to keep producers happy. And he was the first Big Four network executive to aggressively court the country’s growing Hispanic audience (including dubbing shows into Spanish and pushing his staff to cast more Hispanic actors).

4) He is hyper-competitive.


He also does not dispute that he has left a long trail of hurt feelings and bruised egos in his wake, but he says disagreements are to be expected in any creative business. He also says that he is misunderstood. “I don’t see myself as a bully,†he says. “I know I’m demanding. My biggest gift and curse is that I want to win.â€

It was almost as if the Times put the two stories on the front page of today's Business section on purpose. I couldn't think of a better example of how not to run a company in distress (passively, relying on others to make tough decisions, surrounding yourself with inexperienced leadership) being shown so obviously next to an example of how to take a company to the top (decisively, personally involving yourself in employee satisfaction, making difficult decisions while putting yourself on the line, using your experience to help those around you).

October 01, 2007

Xobni -- product, ehh...recruitment video, ehh+

har har...

I tested out the Xobni plug-in(?) for Outlook. I still don't really understand what it is supposed to do besides slow down my computer. Although I did learn who I email the most out of my friends.

They also created this tongue-in-cheek recruitment video (thanks Valleywag!)...

I still think that Meetup's Google Doc was better, although I the joke about wanting to design a feature in Python but deciding to do it in Lisp while the guy telling the joke was speaking with a lisp was pretty Meta...or less stupid...or something.

September 16, 2007

Goodnight sweetheart, well it's time to go

I couldn't help but chuckle this afternoon as I read this article. It tracks the current trend of young finance professionals forgoing their MBA's because the opportunity cost, i.e. lost wages while you spend two years out of the workforce, has become too high.

Too high you say? Tell that to the 28-year-old hedge fund manager in the article who is making low 7-figures.

Why the chuckle? Well, I was on the train back from Philadelphia to New York where I had spent the weekend watching football, talking fantasy basketball, and eating a cheesesteak. Reading an article like this is definitely snaps you back into a New York mindset Finance dominates the discussion these days in New York. Much like Internet dominated the discussion in '99-'00.

The parallels between the Internet boom and bust and today's article are striking and scary. When everyone wants to work in your industry that's probably a bad sign. People stop looking forward and focus on maximizing returns for this quarter, or this week, or today. In other words, everyone is chasing the money. And when people stop planning for the future in hopes of a few short years of rapid financial gain? Hello bubble! Too much money, not enough talent, and pie-in-the-sky dreams is a sure recipe for disaster.

Paul Kedrosky, a blogger I read a ton, feels the same way.

September 03, 2007

Who knew?

Apparently a bunch of developers here at TheLadders.com have been writing a blog for quite some time.

Here it is (creatively titled): TheLadders.com Developer Blog.

A few observations I have about software developers after almost 3 and a half years at TheLadders.com.

1) Whatever is on their computer screens looks infinitely more complicated than what is on my screen.
2) To a person, they have an unbending belief that "sure, we can do that."
3) A typical conversation begins with my asking a question, a long-winded response with a bunch crap I don't understand, followed by my saying "so yes?"
4) They all think they can sell. And we all think that fixing bugs should take about 20 minutes.
5) As soon as I got a remote-controlled helicopter, they went out and bought two (including a blimp). Woe be the guy that has cooler technology than a software developer.
6) Asking one of them to help me with my Windows software problems is like asking vegan to eat a whole hog.

What else can you add to this list?

"I'm not only a user, I'm the CFO"

Check out Marc Cenedella (our CEO) interviewing Rob Price (our CFO) about Rob's experience using TheLadders.com. We found Rob on TheLadders (be nice to these two, they sign the checks). You too can find your senior-level people on TheLadders.com just by clicking here.

And just for the heck of it...

August 29, 2007

TheLadders.com selected as a Momentum 15 Company

Cool stuff! There's a few companies on this list that seem a lot more ubiquitous than TheLadders.com so it's cool to see us included. That's definitely a by-product of spending most of your day in front of a computer screen -- while you're reaching millions of people, it's sometimes difficult to tell!

Here's the text of the press release:


TheLadders.com has been chosen by Dealmaker Media to participate as a 2007 Momentum 15 Company at the upcoming Momentum Growth Conference, taking place on October 4th, 2007 at the Microsoft Campus in Mountain View, CA. The Momentum Growth Conference is a showcase of growth-stage companies with real customers, real revenue, real partnerships, and the vision to take their companies to the next level.

TheLadders.com is amongst 15 companies selected from over 250 companies that were screened for this honor.

Momentum features companies that are "set to pop" in the internet and mobile space; these companies have the revenues, customers, partners, and the potential for significant exits. Alongside dealmakers from companies such as Fox Interactive, Google, Yahoo!, Microsoft, or Best Buy, these companies will talk about how they "got mo'" and how they plan to keep it.

The conference features sessions on market trends and business issues featuring key industry players and Momentum companies – Our CMO, Robert Turtledove, will be representing TheLadders.com. The 300 conference participants include CEOs, investment bankers, corporate and business development executives from public companies, VCs, industry analysts, service firms and press.

A feature on the Conference and the Momentum Companies will run in the October issue of Fast Company magazine.

For more information on Momentum, please visit http://www.dealmakermedia.com/momentum_growth_conference.html.

August 21, 2007

Getting my vocal cords ready

It's been a nice summer vacation here on MrShafrir.com. But don't worry loyal fan(s)! Here I am!

I'm headed back to Japan tomorrow. Stay tuned for updates on the latest in karaoke, ten dollar apples, and incredibly crowded wave pools.

August 03, 2007

Blog Love for TheLadders.com

Since I manage the team that handles all of our day-to-day interactions with the 35,000+ recruiters that use TheLadders.com, I was especially pleased to "Recruiting on TheLadders".

Here's the most gratifying part:

Customer Care service is absolutely amazing. I called them up and a person picked up, no machine, no menus, no routing, no hold, straight to a person. This guy was amazing, he tracked my account in 5 seconds, provided me with all the help I needed, approved my postings within the minutes (the website states that it can take up to 48 hours) and sent me off with a smile.

When we say we "Love the Customer" we not only mean it, we do it!

July 11, 2007

"...they have a low-level person who sifts through the Monster stuff..."

Here's a great testimonial from a job seeker who found his job on TheLadders.com recently.

Two key points:

1) This person applied to the exact same job on Monster.com.
2) When he asked the recruiter about this oddity, the recruiter told him "said that they have a low-level person who sifts through the Monster stuff while she gets the Ladders ones directly. She said that Ladders submissions are always worth reading because they are always from qualified people."

Here's the whole email:


I recently accepted one of the first positions I applied to (about a month.ago) and couldn't be more excited. It is worth noting that I had already.applied for the same position on Monster, but hadn't received a call back. I asked the recruiter about this and she said that they have a low-level person who sifts through the Monster stuff while she gets the Ladders ones directly. She said that Ladders submissions are always worth reading because they are always from qualified people.

The math is simple. Someone with a $100K base, some bonus and benefits makes around $200K per year all-in. That works out to $100/hour. Joining the Ladders focuses your job search and saves you countless hours. It pays for itself almost immediately.

June 14, 2007

This Is Cool

A nice little pick-me-up on a Thursday afternoon. I'm excluding the job seeker's name, because while he did authorize TheLadders.com to use his name, I'm not speaking in an official capacity here.

Oh, and OpsLadder is just one of 8 different functional titles we offer $100k+ job seekers. Remember, job seekers pay for access to TheLadders.com. The top 10% of all earners are willing to pay because we offer a cleaner, more streamlined service than anything else out there.

OpsLadder Team,


I felt compelled to send a "thank you" and an "landed" update for your files. I left my career with GE after 12 years in January 2007. I had enjoyed great success in GE, but felt compelled to leave large corporate life and try something different. I enjoyed the first month reconnecting with the family. In February I started my active job search - utilizing a few of the public search boards, including 6Figurejobs, Execunet and OpsLadder.com. It became clear, very quickly that the quality of OpsLadder FAR surpassed anything else out there. While I monitored the other search sites - I relied heavily on OpsLadder as my primary search tool.

Out of the gate I found numerous potential job fits, but focused on raising the bar in my career - a larger scale job, better pay and a smaller private company with room to grow. I had a number of interviews and flew to many face-to-face meetings. Perseverance paid off in April as I was contacted by a recruiter after posting for a COO role through OpsLadder with a Specialty Finance company. After three rounds of interviews with the Executive Team and the Board of Directors an offer was presented to me last week. I start a great COO job in a two weeks!!!

I can’t thank the OpsLadder team enough for your product. OpsLadder played a significant role in accomplishing a major milestone in my career. Without question, OpsLadder as a job search tool is the best organized, most user-friendly and is filled with the "richest" content. You’ve earned a customer for life - through In my new capacity as COO you can bet my company will be using OpsLadder as it’s primary external recruiting tool.

Please send my thanks to the entire OpsLadder team for a job well done!


June 11, 2007

NYTimes.com/Monster Job Site Launches

Yawn...

The best part is in the FAQs.

The answer to "Why did The New York Times decide to work with Monster.com?" is, apparently, "A strategic alliance will create an unsurpassed combination of scale, technology and marketing power for The New York Times."

Not, "A strategic alliance will create an unsurpassed combination of scale, technology and marketing power for the New York's top employers." But then again, when your stock chart looks like this, what's a little brand dilution among friends?

June 04, 2007

More TheLadders.com News

We also hired a new Chief Marketing Officer, Robert Turtledove.

Rumor has it our next hire is a partridge in a pear tree. OK, ok, I promise, last joke ever about that...

TheLadders.com in the New York Times

Technology reporter Bob Tedeschi tackles the story of this humble little company known as TheLadders.com.

FOTLC, Heather Hamilton, gets the money quote:

Heather Hamilton, a staffing manager at Microsoft who uses the site to fill marketing positions, disagreed. “If you’re not serious, you’re not going to pay the money,†she said. “That’s a big part of why we’ve found TheLadders to be more fruitful than other job boards.â€

It's really neat to see us in the New York Times, that's for sure.

May 17, 2007

Predatory Recruitment Advertising

Now this is recruitment advertising...

So is this (boring), this (boring-er), and this (boring-est). But Meetup.com CEO Scott Heiferman puts the big guy (Google) squarely in his sites and goes at them hard. I love it.

More companies should do this. I've seen this once before done so overtly. When Siebel was acquired a few years back, Salesforce.com was offering a $5000 signing bonus to any Siebel employees right on the Salesforce.com homepage.

May 14, 2007

TheLadders.com parties with GigaOm

Last Thursday TheLadders.com threw a party with the people from GigaOm.

Blog coverage here, here, and here. Pictures here.

More info about our new RecruitLadder Premium product here.

May 06, 2007

Dave Mendoza is a Cool Dude

I've met Dave Mendoza a few times at various recruitment industry events over the last couple of years. There's one thing that really sticks out about Dave: He is passionate about destroying the status quo in recruiting. That's why I like him.

Last week he took the time to profile me on his blog, Six Degrees from Dave.

Click here to read more.

Thanks Dave!

May 02, 2007

TheLadders.com Announces RecruitLadder Premium

Hot of the presses!

TheLadders.com Announces RecruitLadder Premium.

We've spent almost a full year working on the next generation of our Professional Network. It looks fantastic and I'm super excited to start selling it next week. If any recruiter is interested in learning more about our new offering and service, please contact me at michael (at) theladders (dot) com.

Great Success!

One of the best things about working at TheLadders.com is when we hear from job seekers and recruiters that they've had success using TheLadders.com.

We conduct an optional exit survey when job seekers unsubscribe where we ask them to tell us about their new role (if there is one). For example, we learned today that 16 people that unsubscribed yesterday found a job on TheLadders.com. That's a nice number (it represents a minimum of $1.6 million in salary).

Some of the companies that have had success recruiting on TheLadders.com just in the past week include:

Microsoft
Oracle
McKesson
RSM McGladrey
Merrill Lynch
Sun Microsystems
Citigroup
Wachovia
Cisco
Lowe's

In other words, what we're doing is working!

April 30, 2007

Omaha, somewhere in Middle America

One day, I want to go work for a cool company in Silicon Valley and then be told I get to open a new office. Hopefully, if I'm lucky, that office will be in Omaha, Nebraska.

Oh wait. LinkedIn beat me to the punch.

If you'd like to work for a great Internet company in New York freakin' City, click here. Or just email your resume to michael (at) theladders (dot) com.

April 27, 2007

How We Roll

We have a pretty intense interview process at TheLadders.com. Here's a clip.

(Thanks to Scrozie for the link)

April 10, 2007

LinkedIn Sponsors a Career Blog

One of the better blogs aimed at younger workers and their career options is Penelope Trunk's Brazen Careerist.

From BC:


Penelope Trunk writes career advice for a new generation of workers. She explains why old advice - like pay your dues, climb the ladder, and don't have gaps in your resume - is outdated and irrelevant in today's workplace. She has a reputation for giving advice that is counterintuitive but effective, like take long lunches, ignore people who steal your ideas, and stop vying for a promotion.

Anyway, the news came today that LinkedIn has signed on to sponsor her blog. Penelope's blog gets, on average, about 4,500 visitors a day (according to her Sitemeter). As far as independent blogs go, I suppose that's pretty good.

But this isn't really about Penelope's traffic. It's more about what LinkedIn's sponsorship says about their marketing and corporate strategy. After all, if there's one site out there that for a while has said it's about one thing ("networking") while making money off another (jobs, recruiters, and job postings), it's LinkedIn.

For example, on the LinkedIn "About Us" page, here's what LinkedIn says about creating a profile:

When you join, you create a profile that summarizes your professional accomplishments. Your profile helps you find and be found by former colleagues, clients, and partners. You can add more connections by inviting trusted contacts to join LinkedIn and connect to you.

There's nothing in there specifically mentioning "jobs." However on the same page it says that "through your network you can:" (following emphasis mine)

* Find potential clients, service providers, subject experts, and partners who come recommended
* Be found for business opportunities
* Search for great jobs
* Discover inside connections that can help you land jobs and close deals
* Post and distribute job listings
* Find high-quality passive candidates
* Get introduced to other professionals through the people you know

So LinkedIn is about networking. But it's also about jobs. And networking too.

Like they say, smoke 'em if you got 'em. Or you gotta dance with who brung ya. Or a bird in the hand is worth two in the bush. OK, maybe not that last one, but you get the point. This might be (to my knowledge) the first career-oriented blog that LinkedIn sponsors, but it definitely won't be the last. This sponsorship (and potential others), in my book, is a strong move by LinkedIn.

April 01, 2007

Pricing

When I first started at TheLadders, I had no idea about the effect of pricing on sales. We experimented with all sorts of prices for our Premium Job Search product -- $15 a month, $25 a month, $30 a month, $50 a month. We found that $15 increased upgrades but sacrificed long term revenues. $50 was nice in that we didn't have to keep subscribers as long to hit the same LTV (lifetime subscriber value), but we had trouble getting enough in the door to fuel rapid growth. $25 seemed to be a good number, but when we went up to $30 we didn't see a major drop-off in upgrades. So we've been at $30 for a while now.

Job postings, on the other hand, have always been free on TheLadders. We figured that this would bring more people to the table because there was really no decision to make. And it's certainly worked -- we're about to crack 30,000 recruiters on TheLadders and we're publishing about 9,000 jobs a week. But even with free postings, we have a sizable team that is devoted solely to Recruiter Relations and maximizing the number of jobs that recruiters post on TheLadders. That includes everything from customer service, to direct marketing, to phone-based outreach to our existing clients to get them to post as many jobs as possible. That's the team I manage, and this week we discovered that recruiters that have direct contact with a member of my team are 2 to 3 times more engaged than recruiters who don't work with a member of the team. That's a huge lift. But why is there a disparity? You would think that free would be the incentive for action.

Recruiters remind us constantly that time is money (especially on the contingency side of the business which is essentially a commission based sales job). If we deliver value, recruiters will use the product. If we don't, they won't -- at any cost.

Does free send the wrong message (this is true not only at TheLadders but with other companies that offer free products)? After all, the conventional wisdom goes, if it were good enough to charge for, we would. Joel Spolsky, Co-founder of Fog Creek Software, explains the pricing decisions his company made early on:

We had to raise the price a couple of times. We didn't have to, but raising the price actually increased the number of units that we sold. I guess because it looked more legitimate with the more realistic price...There was a five-user license that was like $199, and that just feels like shareware, practically. But today, when you say that a ten-user license is $999, it starts to feel like a more substantial product. In that market, it still is actually a good deal. But you really have to have a price point that conveys what you think the product positioning should be. Many people will judge where your product fits in the market based on its price.

So we increased the price a couple of times, and both times it increased the number of units we sold. We launched new versions, kept adding more and more features.

(Source)

I don't really have a conclusion for this post. What I've learned so far though is two-fold: 1) Pricing is an inexact science at best. Sometimes you just have to shoot first and aim later. And 2) Your first pricing decision won't be your last.

March 29, 2007

Adventures in Job Descriptions

At TheLadders.com, we see thousands of job descriptions every day. Almost all of them are for mid and senior level people at established companies. So we're not exactly talking risque language.

Ah, but what of those kooky kids over at Gawker (my sister included)?

Looks like they're looking for a Sales Coordinator. Something tells me Heather won't be sending over job descriptions like this anytime soon.

Here's the money shot:

Note: this is not an editorial internship. You will be working alongside GM Sales folk. If you don't know exactly what that means, let me translate: This is not glamorous or arty. Your chances of getting interviewed on VH1 are slim, and getting laid as a result of this position is even less likely. If you've never even heard of Gawker, you might be just perfect.

February 28, 2007

It's Kudos Time Again

More praise for TheLadders.com.

One key here: TheLadders.com is ideally suited for people who are afraid of, as this job seeker puts, having their "resume proliferated around the net." We don't allow in recruiters that are looking to fill commission-only, work-at-home, franchise, blah blah blah, and all the other junk that shows up on, ahem, the other boards.

Here's what Andy Belval of Ballwin, MO has to say about TheLadders.com:


After eight years with the same company I was given my general release in October of 2006. After reviewing ten or more career websites I was only impressed by one, TheLadders.com. SalesLadder was the only place where you have the opportunity to search for truly "pre-qualified" $100k jobs and network with recruiters at the same time. Even though I was unemployed, and thankfully receiving severance, it was important to me that my resume and bio not be proliferated around the net. Salesladder was a wonderful way to get connected with professional companies looking for top talent and keep my information as confidential as possible. It also provides the most in-depth descriptions making it easier to determine if the proper synergies existed between my skill set and the requirements for the position. I have recommended SalesLadder to all of my colleagues. Best of all, I am now the VP of Sales for a company that was listed on SalesLadder! Thank you for all of your efforts and keep up the good work!â€


Jungle Love

The CEO of Cramer-Krasselt -- he of the agency dumped by CareerBuilder -- responds with an internal memo.

Here's the money shot: "We made them famous."

February 26, 2007

Down with Monkeys, Up with Ads That No One Likes!

Update: Upon further review, it was the same agency that did both the monkey spots and the new ones. In either case, the agency was fired after the new ads performed dismally. Bring back the monkeys!

I really liked the old CareerBuilder ads where a guy works in an office surrounded by monkeys. For one thing, I really like monkeys -- they just seem really funny. For another, the ads really drove the point across: If you hate your job, visit CareerBuilder to find another one (I make no claims about the efficacy of these statements). The ads also tied in nicely with some other marketing campaigns CB ran on both the recruiter (they had live monkeys at the big SHRM conference one year) and the job seeker side (the thing you could do where you made the monkey say something and then you could send it to your friend was pretty strong viral marketing).

Anyway, people were pretty surprised when CareerBuilder decided to drop the monkeys and go with people running through the jungle (corporate jungle I suppose). The new ads, pretty predictably, bombed.

Turns out, the decision to drop the monkeys was based on a straw poll in USA Today. Now that's what we call market research!

Here's some online scuttlebutt about the decision. As you might expect, the CEO of CB's old advertising agency went pretty ballistic.

Scuttlebutt #1

Scuttlebutt #2

Scuttlebutt #3

Scuttlebutt #4

Well played CareerBuilder.

Here's my favorite of the *old* ads. Two parts of this really get me:

1) The part where the human is showing sales figures on a chart and the monkey tell him to flip it around, instantly creating sales growth!

2) The part where the monkey is lighting his cigar with a $100 bill.

February 20, 2007

Video from the Talent Unconference

A few weeks ago I attended the Talent Unconference. In addition to limping to a 7th place finish in the Recruiting.com Charity Poker Tournament, I spoke about Meaningful Connections in the afternoon session.

Video (gulp!) is now available here.

You’ll notice I tell a really hilarious joke about recruiting. I also shuffle back and forth a lot which is something I’ll work on…

February 16, 2007

Electronic Arts Moves Ahead of the Curve

When I attended the Talent Unconference back, one thing that struck me was how great a working environment Electronic Arts had at their headquarters in Redwood City. A full gym, soccer fields, great cafeteria, and of course, video games everywhere.

How do you translate that to people who are working at a video game developer in say Boston, who may never make it out to Redwood City?

Enter YouTube.

EA's Jeff Hunter (on the SimplyHired blog), points to a short recruitment video EA put together for their Los Angeles campus. I've embedded it below...this is smart recruitment advertising that goes well beyond a simple job listing, banner, or microsite. It appeals to both active and passive job seekers and while it's definitely "produced", it's not too corporate or condescending.

February 14, 2007

6FigureJobs is full of shit

Sorry, I don't like to swear on this blog, but this press release made me mad.

Two things:

1) If you're going to take thinly veiled shots at your competitors, step up and name names:

6FigureJobs.com also asked its members if they thought it was appropriate to pay for "searching and applying to jobs" as required by certain niche job boards. The survey revealed that eighty percent (80%) of 6FigureJobs' executive and senior-level members felt that it was not appropriate that they should pay to search and apply to jobs on other niche job boards. 11% were indifferent. Only 9% felt it was fair to pay.

2) Don't lie.

6FigureJobs, which boasts the largest active recruitment database for senior executives on the Internet, and whose site is unique for its focus on employment opportunities that pay at least $100,000 annually, is used by hundreds of Fortune 1000 companies and seven of the top ten retained executive search firms. The 6FigureJobs database includes more than 500,000 pre-screened members and adds more than 10,000 new registrants each month.

TheLadders.com has 1.2 million registered users and is adding about 40,000 new users a week, but hey, when you put out your own press releases, who's counting?

Of course, I suppose that if I worked for a company whose stock chart looked like this, I might resign myself to bullshit.


Last One, I Promise

OK, so far this week we've covered TheLadders.com and our:

1) Best-of-breed customer service.
2) Unmatched ability to help mid-and-senior-level job seekers find their next $100k+ job.

But we haven't touched on the other side -- the fact that we work for $100k+ recruiters.

Here's some kudos that came across the wire this morning from one of the 26,000 recruiters using TheLadders.com to hire top talent:

Thank you for your assistance. Just to let you know those of us in our office that work at the executive level and use The Ladders are greatly impressed with the quality of candidates on your site and the customer service you provide. Every day we ask ourselves in the morning meeting how much more we could have grown as a company if we had known about The Ladders earlier.

February 13, 2007

I'm Just Here For The Snacks

OK, that's not true, although we do have an awesome snack room at TheLadders.com.

What are we actually here for? To connect the nation's top job seekers with the nation's top recruiters. If it sounds simple, it is. We make some phone calls, type some stuff on a keyboard, and voila!

And guess what, we're pretty good at what we do (and getting better and better). See for yourself here on our recently updated Success Stories page.

Getting Love in the Blogosphere

Back when I started at TheLadders, I worked on the Community team. Community handles, among other things, all of our job seeker customer service. It was easy to forget that of the 100's of emails you'd send out each week, every single one of them was 1) reaching a real live person on the other end and 2) had the chance to either make-or-break your long term relationship with both this customer and one or ten or a hundred of their friends.

In reality though, most of the time you'd send out emails and hear nothing back. Which is OK. Success in customer service can sometimes -- but not always and definitely not over the long haul -- be defined as "no news is good news."

There are times though where you find out that what you're doing is working. So when Marc (our CEO) says one (of two) of our rules is "Love the Customer" and when you send a team of managers over to Japan to learn Japanese-style customer service, and when people are blogging about the great service they received from TheLadders.com it feels pretty darn good.

February 05, 2007

LinkedIn Makes Its Move

Reid Hoffman, CEO of LinkedIn, stepped down today. He's being replaced by a CEO who was brought in to "build the organization, while Hoffman will focus on products and strategy."

I don't have enough (any) experience in this type of move -- founder steps down/stays with the company/company brings in a CEO to "manage" as opposed to "build" -- but from my reading of various pundits, it seems like a pretty typical move for a company getting ready to go public.

Fred Wilson, as usual, has an interesting take on the move. He calls it a "step up" as opposed to a "step down".

January 29, 2007

Focus on the Candidate Experience

A quick note from the Talent Unconference -- more coming later.

The focus of my group was "Meaningful Connections". We spent a lot of time talking about employment branding and the lack of response from recruiters to candidates.

The question I used to frame my feedback was one I thought of on the plane ride to San Fran -- Why is a job application the only application you'll ever fill out where there is no expectation of a response, either positive or negative?

Think about it. With most job applications, the best you can hope for is an automated acknowledgment that the resume was received. We hear constantly from job seekers that they appreciate being told "no, you aren't a fit". That's amazing. Would you ever fill out an application for a loan and expect to hear nothing? How about a college application?

This recent article on ERE by Lisa Calicchio, director of professional recruiting for Johnson & Johnson, really nails the importance of a feedback loop from job seeker to recruiter and recruiter to job seeker. I'm not sure the link will work, but anyway, here's the nut:

For companies the size of Johnson & Johnson, the potential impact of this network is staggering. Over one million candidates per year apply to our positions. We fill about 12,000 positions globally per year, which means that only 1% of candidates who apply are hired and 99% are not.

Do the math: Johnson & Johnson has a potential network of nearly two million candidates who know about us simply through word-of-mouth advertising.

If these individuals have a negative perception of our company because of what they may have heard from others who have been through our recruiting process, the ramifications are astronomical. These individuals are not only potential candidates themselves but perhaps consumers of our products. Think about the impact this could have on our sales, let alone our hiring!

TheLadders.com in Newsday

Newsday reporter Patricia Kitchen has a kitchen-sink (sorry) rundown of job sites, including TheLadders.

January 28, 2007

Oh Stop It, You're Making Me Blush!

Heather picks up on my previous post on SmugMug to talk about the recruiting tools that work for her.

And lookie here, one of them is TheLadders. Hey, it's my blog, I can be shamelessly self-promoting.

Here's the highlight:

And I want to justify my avid support of TheLadders by saying that yes, we make lots of hires through them. And I like the way they think and work. And I want to support them because they do good work and they make my job easier. And since I don't pay them for anything, all I can offer is my endorsement.

For those of you scoring at home, Heather's equation (and I suspect a lot of other recruiters) works out like this:

Hires = good.
Hires + great customer service + a willingness to listen = great.
Slick marketing and no results = bad.

January 23, 2007

Flip Your Business Model in 5 Easy Steps

Courtesy of Jobster.com.

1) Fire all of your outside sales and support team.
2) Slash your prices for your recruiter product to basically free.
3) Re-focus your web site (Jobster.com) on the job seeker/consumer.
4) Offer free job postings.
5) Hire a Director of Online Media Sales for Jobster.com.

Easy enough!

January 22, 2007

TheLadders.com for Photos?

TechCrunch writes of a pretty cool company I'd never heard of -- SmugMug.

It's basically a photo uploading site (like KodakGallery or Flickr) that aims at the professional/serious hobbyist photographer.

And there's no free version.

Writes TechCrunch:

There is no free version of the service. People pay a minimum of $40 per year to upload photos to the site. Pro accounts, which are $150/year, give photographers a number of tools to add watermarks, and sell downloads as well as prints of their work. The higher level accounts also allow customers to use templates, fully customize the look and feel of their albums (or “galleries†as SmugMug calls them), and even use their own domain names.

Does this work? You bet, to the tune of $10 million in revenue a year, 19 employees, and never having raised a cent of outside capital.

I swear, is Marc C., our CEO running SmugMug in his spare time? Marc likes to say that we're not a Web 2.0 company, just like Don MacAskill does repeatedly in this TechCrunch writeup. And like SmugMug, we've created a niche in a sea of free websites (Monster, CareerBuilder, Hotjobs, etc.) that people are paying for. They pay for premium content (hand-filtered $100k+ jobs in our case ) and industry leading customer service (in both cases). Most importantly for SmugMug (and really the growth of any company with an narrowly defined userbase and a company that charges a premium for what others offer for free) is a laser-focus on listening to their customers and creating a community that people come back to time after time.

Kudos to the SmugMug team!

January 10, 2007

The Talent Unconference

Jeff Hunter, the Director, Talent Strategy & Technology at Electronic Arts, Inc., is hosting the "Talent Unconference" in a few weeks out at EA's global headquarters (Redwood Shores, CA).

Here's the lowdown from Jeff's blog:

We all get calls. Lots of calls. Same old products, same old services. And yet somehow every one of these products and services is “innovative†and “serves your unique needs in astounding and special ways.â€

We all read articles. Lot of articles. Same old people, same old story. And yet somehow every one of them has “redefined recruiting†or “changed HR†and “is truly leading pioneering work in talent.â€

And then we meet people. A lot of people. New and exciting people. They really are innovating. They really are redefining the field of talent. Not the popular kids. These are the people in the chess club instead of the football field. They aren’t using the same old product or service, and they aren’t the same old people. They are tired of the same old ideas being sold as “new and innovative.†They get a thrill out of challenging the status quo. They live to create exciting new ways to transform the field of talent. Many times they aren’t in recruiting or HR but have a real passion around talent because the understand that it really is a game changer. They translate talent innovation into amazing business results.

I think it is time for these new people to teach and learn. It is time for an unconference.

One of the cool things about this conf...err, unconference is that you need to apply to attend. It's not just pay and show up. In other words, you need to add some value. In Jeff's words again:

On January 25 Electronic Arts is going to open its doors to those who can teach and learn about innovations in talent. I am calling this “Talent Unconference†or Taluncon for short. The ground rules are simple but absolutely unbendable. If you would like to show up on January 25 you have to do three things:

* Clearly define what you want to learn about how to attract, locate, connect with, work with, leverage the value of, measure the value of and / or reward talent. It has to be something that you have tried to learn somewhere else and weren’t able to because it just isn’t talked about, and it has to be something that has some connection to “business†(P&L).
* Clearly define what you can teach about how to attract, locate, connect with, work with, leverage the value of, measure the value of and / or reward talent. It has to be something that you can’t find a lecture or speech about anywhere else. And it has to be “innovative.†How do you know if it is innovative? Go to the next step.
* Write me an email telling me about those two things (see last line of article for details).

Here's what I wrote for my "application":


We want to both learn and teach about how companies and recruiters value, manage, control, understand the candidate experience from application to offer.

At TheLadders, we always say we “work for the job seekerâ€. We have a team of 20 in-house “Community†(customer-service) members that focus exclusively on the job seeker – responding to emails, answering phone calls, conducting live chats. The most common complaint that we hear from job seekers is that they never hear anything back from recruiters (both corporate and agency). But the most common refrain we hear from our recruiters is that they don’t have time/don’t want to respond to all applicants. What is the cause of this rift and what can be done to bridge the gap?

Given those questions, we want to learn what are companies doing to manage the candidate experience? How much is actually put into practice and how much is just lip service? How do companies manage their employment brand and candidate experience when so much of it is given over to 3rd parties – job boards, 3rd party recruiters, ATS providers, hiring managers? What defines a good candidate experience? What are companies doing after the hire is made to measure the experience? What other stakeholders are involved in defining and shaping candidate experience?

We can teach the same – we have thousands of interactions with job seekers and recruiters every week. The goals are the same – get jobs/make hires. But the methods and messages are different. We bring a unique job-seeker-focused viewpoint that no other vendor in online recruiting is capable of matching. Many companies manage the experience well but most do not. Why is that? By showing the true job seeker experience through our records of emails, phone calls, chat transcripts etc., we hope to engage in an honest dialogue of what is an acceptable candidate experience, how is this reconciled with the demands of the average corporate recruiter, and what standards can we all (vendors, candidates, hiring companies) adopt to bring everyone’s work up to a higher standard.

Hopefully I'll get in. I didn't mention that I want to see how they make Madden and Tiger Woods Golf, but that would be cool too :-).

January 04, 2007

New on LinkedIn

The weekly LinkedIn update on MrShafrir.com brings yet another new release -- LinkedIn Answers.

Before I get to that, let's talk once more about how LinkedIn releases a new offering: they just put it up on your home page. I've seen a few things come and go, but I imagine they get some pretty immediate feedback on user acceptance and adoption. Setting the expectation that things are dynamic on your LinkedIn homepage is also good strategy -- it gives LinkedIn the chance to use their live site as a testing ground. A virtual petri dish, if you will.

So, back to LinkedIn answers. At first glance, it looks similar to something like a Yahoo! Answers. You ask a question, the "community" gets to answer. Your answers, unless you choose to "Answer Privately", are posted for all to see. I don't yet see the capability to reply to a posted answer, making this less conversation/message board/thread focused, and more "I want a big information dump" slanted. Questions are divided into sub-categories like "Finance and Accounting", "Marketing and Sales", and "Hiring and Human Resources".

There is also the chance to become an "expert" in your field by having your answers voted as the best answer. It looks like the more times your answer is voted "best" to a particular question, the higher you move up the "expert" field.

I did see some questions being answered by salespeople looking to pimp their own products. That is to be expected. I'm not necessarily opposed to people adding a link to their own site or their phone number at the bottom of their answer, but, and this is a big "but", the signal-to-noise ratio tends to get wildly out of hand when people start treating these forums as their personal billboards. I also noticed that questions asked and answers given show up the respective LinkedIn profiles for the asker and answerer.

As far as traction, last night there were 5 pages of questions and this morning there were already 29. One question had 13 answers. Of course, this feature is less than 24 hours old, so those stats are pretty useless.

Here's a screenshot of what showed up on my LinkedIn homepage:

LinkedInAnswers1.jpg

There was also a subtle change last night to text ad for Execunet at the top of the page. Whereas before the ad was job seeker focused (encouraging job seekers to look at jobs that paid $150k+), last night (and this morning) the ad now offers a "Complimentary $100k+ job post". Why LinkedIn would cannibalize their own paid job postings is beyond me, but the money must be pretty good. Whatever potentially drives recruiters away from posting jobs on and to Execunet seems like a strategic error when LinkedIn for Jobs is really starting to gain a lot of traction in the online recruiting world (especially when that text link is RIGHT next to an ad encouraging you to "Learn more about recruiting on LinkedIn).

Here's a screen shot of that:

LinkedInAnswers2.jpg

UPDATE: Speaking of biting the hand that feeds you -- I've noticed more than a few recruiters posting job openings (for free) as "Questions" in the Hiring and Human Resources section. Crafty!

January 03, 2007

For Whom The Bell Tolls

Well, the hammer finally fell at Jobster, almost a week after CEO Jason Goldberg (famously?) flew off his blog handle.

His latest post explaining the firing of 60 employees (about 40% of their workforce) doesn't really offer all that much in terms of going-forward strategy except to say that they got rid of their highest priced (and presumably least revenue generating) employees. There's some vague references into turning Jobster.com into a useful, game-changing, consumer/jobseeker-facing site, but as they say in farming, I'm not counting those chickens until they hatch. Jobster will still offer their enterprise-level products, but it looks like they are pursuing a VAR sales channel as opposed to a direct sales/support force. My hunch is that some of what Jobster has offered as part of their enterprise-level offering will be broken into smaller a la carte options to be sold over the phone. No one was ever able to really explain to me what Jobster did/does, so I can't tell what those options might be.

In any case, good luck to the 60 or so newly jobless folks.

UPDATE: OK, so maybe not all 60 employees are so sad about the layoff...that, if anything spells real trouble for Jobster. Blog post here. Really damning quote: "The only tears I saw were shed by employees who weren't laid off". Ouch!

OK, that's it for now -- karma can be a real bitch, so I'll lay low!

December 27, 2006

Passive Candidates and Job Boards

A great "kudos" came across the wire this morning. What I like is that Mr. Munson's story really flies in the face of the whole "passive candidates don't use job boards" school of thought. Granted, one swallow does not a spring make, but you can be sure that there are thousands of other Eric Munsons out there, both on TheLadders and on other boards. Here's his story (emphasis is mine):

I wanted to share my success story with you and wish you all a wonderful and peaceful holiday season! I have been a Ladders subscriber for about six months and just accepted an offer today for a dream job that I would not have found otherwise. During my search, I was gainfully employed and well-compensated, so I was not in a rush. This enabled me to carefully evaluate many positions before settling on this one. My goal was to apply my sales & leadership background and leverage my healthcare industry knowledge to get into service-oriented sales and away from product-specific sales. I also had two locations in mind that my family was willing to move to. When the company recruiter called me, I knew instantly that I had found my match. Not only did it exactly fit what I was looking for but it will double to potentially triple my income. I am very pleased with the quality of the positions on your website, the added-value services and the overall ease of use. You have a great product and I've been happily recommending it to many of my job-seeking friends. Wishing you all prosperity and happiness in 2007, Eric Munson Highland, NY

Update: Ben Gotkin does a nice job of explaining where he finds value in job boards.

The news out of Seattle today is looking pretty grim for our old friend Jason Goldberg and Jobster. Well, not actually news (yet...just rumors so far), but it sounds like Jobster is getting ready to axe up to 50% of their 145 person workforce.

What's most interesting to me, as someone who is a keen observer of the nuances of human behavior, is how someone like Goldberg, a well-polished communications-expert (he honed his craft with in the Clinton-era White House), can go from (in my view annoying) confident bravado about his company to condescending and defensive in the face of some bad news and tough questions.

It sounds like, given that the first reason Jason gives for wanting to deliver profits in 2007 is "because I promised I would", he's facing some pretty heavy pressure from his board and the VC's who have ponied up $48 million in investments so far. I wonder if the deepest cut is going to be Jason's job...

December 19, 2006

The Latest On LinkedIn

I've got to give credit to LinkedIn. It seems like every time I go to the site, they've got a new feature/section/something to highlight. Sometimes, the new "thing" sticks, sometimes it doesn't. I like to call it the "throw it against the wall" approach (and, you know, see what sticks).

LinkedIn has gained a ton of traction recently in the recruiting space. This morning I go to LinkedIn and where there used to be jobs in the New York area, there was now a section "On Linked In Today" asking "Do You Know" such and such a person. All five people listed were recruiters. Do recruiters pay for this listing (is it given only to recruiters with upgraded accounts)? What is LinkedIn doing on the back end to make this relevant to my (perceived) job search? And what am I supposed to do once I hit the recruiter's profile? Request a connection?

Here's the screen shot:

LinkedInNew.bmp

December 14, 2006

Dirty Life and Times

Matt Martone, a sales guy over at Hotjobs, runs a pretty nice blog about Employment Branding. His recent post about site traffic to some of the more "known" players in online recruiting brought some of the CEO's from the sites he mentioned out of the woodwork and into the comments section (I'm not endorsing his use of Alexa statistics to prove his point, but that's another story for another time).

But this isn't about Matt Martone, and it's not about Hotjobs. It's about the comment Jason Goldberg, CEO of Jobster left about what they are doing to attract job seeker, i.e. consumer, traffic. He was trying to explain the (relatively) anemic site traffic to Jobster.com.

His response:

at jobster we haven't spent a braincell on traffic yet. my attitude towards consumer traffic is first build a great product, second build a great product, third build a great product, 100th get traffic. we're about in step 2 right now with many more to go before we turn to traffic. which we will soon, just not yet. when we're ready for the world to know about jobster, it will. for now, the fact that every recruiter in the u.s. knows about jobster is enough -- that's who we sell to today and what we sell to them today is not based on traffic at all.

So Jason, how to explain this:

Jobster Recruit.bmp

This ad appeared on Rotoworld.com -- a site I use for fantasy sports information -- with the tagline "Find Your Next Job at Jobster.com". It's definitely a job seeker targeted ad, and while it may not have cost Jobster a "braincell", this is definitely spending on job seeker traffic.

Now granted, Jason's comment appeared on Dec. 6th, so maybe by "yet" and "soon" he meant 8 days later, but perhaps Matt's posting ruffled a few feathers over at Chez Jobster? One of the criticisms I've heard of the Jobster service is that it involves a lot of time on the recruiter side to create "talent networks", so certainly attracting job seekers to the Jobster service is good strategy. But let's just make sure the left side of the brain knows what the right side is doing, capiche?

December 12, 2006

Sometimes I feel like an idiot. But I am an idiot, so it kinda works out.

A wise man -- Bobby Soffelitis -- once asked "who said average was bad?".

December 01, 2006

The Money Shot

Great interview in Fortune magazine with the CEO of Seagate Technology (a manufacturer of hard-drives).

Too often, businesses get wrapped up in corporate-speak mumbo jumbo, or they get so concerned with slick marketing that they forget they have to deliver on a great product as well.

Bill Watkins, Seagate CEO, suffers from none of these problems.

At a San Francisco dinner on Tuesday evening, he was candid about his company's ultimate mission: "Let's face it, we're not changing the world. We're building a product that helps people buy more crap - and watch porn."

November 20, 2006

HiddenNetwork

In my 2.5 years in online recruiting, I haven't seen much that has made me say "cool", or "that seems like it would really work".

I came across a company today though that has me saying both -- HiddenNetwork.

Our CEO, Marc, gives a presentation that talks about the power of blogs as a great source of recruitment advertising. Now a company has gone and created a business around this idea.

In a nutshell, you purchase job postings through HiddenNetwork which then blasts those ads out to dedicated space they've negotiated with certain blogs. Why might this work? Well, if you are reading, for example, Haacked, you would see a variety of Tech jobs (programmers, etc.). Getting this real estate on some highly trafficked blogs means HiddenNetwork is putting your jobs in front of an audience that may or may not be looking for a job at the moment -- the so-called "passive" job seeker. HiddenNetwork also designs a branded job board for each blog.

Their success depends on HiddenNetworks' ability to negotiate ad space on highly trafficked blogs (which may sound easy, but some popular blogs like Gawker and Techcrunch either have job search provided by 3rd parties or their own job board) and, of course, a variety of desirable jobs. One advantage is that they don't need to do any marketing to the job seeker -- their partner blogs take care of that traffic. I haven't dug in that deeply yet, but I would assume, like other ad networks, the blog has the ability to accept of reject the postings. I'm also interested in the revenue share between HiddenNetwork and the blog. Is it a straight split for the ad real estate? PPC? Based on the number of jobs posted? And would I, as an employer, have the choice of which blogs I wanted to advertise (or not) on?

Interesting questions, but kudos to HiddenNetwork for thinking outside the box on this one!

November 02, 2006

Dear Delta, I Hate You

One pre-trip note about my hatred for all things Delta Airlines.

I had originally booked a flight consisting of 3 legs:

1) JFK - ATL
2) ATL - SFO (San Fran)
3) SFO - JFK

When I added Los Angeles to the itinerary, I needed to change my ticket to reflect my new travel plans.

Here were my options:

1) Incur a $50 change fee, plus $330 in charges for the difference in ticket price for LAX - JFK (on a different day) instead of SFO - JFK.
2) Cancel SFO to JFK ($50 charge), and book a one-way ticket (on any airline) for about $200 for the LAX - JFK portion.

Obviously #2 sounds logical. Except that the difference in fares to NOT TAKE THE LAST LEG OF THE TRIP was an additional $30.

That's right, to fly from New York to Atlanta to San Fran is more expensive than to fly from New York to Atlanta to San Fran AND THEN BACK TO NEW YORK.

In an act of defiance, I booked that one-way ticket home on American, even though the fare was $30 more than Delta.

Also, I recently flew Delta for a day trip to Atlanta. We finished our meeting early and wanted to go standby on an earlier flight. Except Delta doesn't have "standby" anymore, they have "same day confirmed", which, by the way, costs $25 for the privilege.

The sad thing is, Delta used to be a real gold standard among US-based airlines. I hope you go bankrupt sooner rather than later!

I'll Be Back

As a company, TheLadders doesn't do a ton of business travel.

Marc (our CEO), likes to joke that we get paid to type stuff into a keyboard.

There comes a time though when evangelizing and selling is best done in a face-to-face setting. That's where I (increasingly) come in.

So I'm on the road again, beginning tomorrow, for my second 10+ day trip in the last 2 months.

Here's the itinerary:

Fri - Mon: Atlanta for a Tony Robbins seminar (not joking).
Mon - Fri: San Francisco for Web 2.0 conference and meetings.
Fri - Sun: Los Angeles to visit Quinn.
Mon - Wed: Los Angeles for more meetings.

Wed (the 15th), homeward.

So, blogging will be light/non-existent until then. Bon Voyage!

October 23, 2006

I'll Believe It When I See It

Back in 2003, I interviewed for a job at Google. Yes, that was pre-IPO, and no, I didn't get it.

The interview process would be best described as a nightmare, and that's putting it generously.

It was filled with missed or cancelled phone interviews, miscommunications about travel and reimbursements, and at least two different people telling me two different things about the infamous "next steps".

Apparently, I wasn't alone. There are at least three or four people at my current employer that share similar experiences. It's almost as if Google wanted to hire people who had two characteristics -- 1) they were qualified and 2) they were crazy/interested enough to deal with the hiring process.

So I was excited today to read that "Google Adjusts Hiring Process As Needs Grow" (subscription required).

Here's the money quote:

Google Inc.'s recruiting process is legendary in Silicon Valley. Tales abound of job candidates who suffered through a dozen or more in-person interviews, and applicants with years of work experience who were spurned after disclosing they had so-so college grades.

Now Google is attempting to fine tune its approach toward hiring staff. In addition to making the experience less grueling for would-be employees, it hopes to do a better job of offering the right jobs to the right people as it continues its rapid expansion.

I'll believe it when I see it. Although seeing as how they've hired 4000 people already this year, someone is getting hired...

October 17, 2006

Models and Bottles

If you want to know why it's possible to love and hate New York City at the same time, watch this video. And no, it doesn't feature our favorite "Adventures in Getting Ready" character Ski2Sun, but it probably could.

October 16, 2006

Tales of Woe

With everyone talking about the YouTube - Google deal, the New York Times takes a great look at former Valley darling, Friendster.

Here's the link (you may have to sign up).

Friendster could've sold to Google in a pre-IPO stock deal of about $30 million (which would've been worth about $300 million on the day they went public). The big, bad Venture Capitalists told them to go it alone -- they were going to be huge.

Last year they shopped the site around for $20 million and found no takers.

Friendster is re-positioning itself as a site for "for an older demographic group — people 25 to 40 — who do not have the time or inclination to spend hours each day on MySpace".

This may actually have some legs. My friends have created MySpace profiles but continue to update their Friendster profiles. We certainly don't use it as much as we once did, but it's not like we've totally forgotten about it either. In any case, certainly a great lesson in "take the money and run".

October 09, 2006

NYC Startups

Fred Wilson has a typically insightful post about starting a tech/internet company in New York City. He argues a somewhat contrarian view that despite the higher human capital costs, there are advantages to starting companies in New York.

Fred nails the argument on the head:

What I am suggesting is that entrepreneurs should start businesses where they want to work and then organize the company according to what works best for them. The whole company, particularly development, does not need to be in one location anymore.

At TheLadders.com, we have the entire team in New York. In my limited experience, it's proved incredibly valuable
(mostly contrary to Fred's point actually) to be able to get everyone -- Tech, Product, Sales, Marketing -- in the same room and hammer out issues. I know that I've learned a ton more about our product and the online industry in general by having our tech team 20 feet away, not 20 miles, or 20 hours away. Could we add a few more developers if we were outsourcing everything to India or Romania? Probably. But there's a tradeoff -- start-up teams, in my limited experience, function best when everyone is working together in the same office. There are a ton of options for virtual communication that can work in many situations. But for a company that often makes decisions one minute and is banging away on a keyboard the next, being on the same floor is a competitive advantage.

I also think there is something to be said for the non-tech talent pool in New York. Our Marketing team is top-notch. There's a very deep, talented, and hungry pool of entry-level talent. And we can pick and choose new employees from both Fortune 500 companies and start-ups in our backyard.

Show Me the Money

I was an intern at Vault during the peak of the Internet bubble (summer 2000). People were going crazy over acquisitions, stock options, IPO's, etc. Two months after I left to go back to school, everything collapsed.

Now I'm back at another Internet company with, yes, equity. And, well, it looks like things are just heating up!

October 08, 2006

Uhhh, yeah...about that

Things have been going great at work.

Two weeks ago, my team (recruiter relations) had its best week ever. Each week, the company brings in more cash than the week before, and we're signing people up at an incredible clip.

This week though, my team hit a slight...bump. I've brought my group's most important chart to illustrate.

As you can see, our best week ever is in green, our previous month's average is in blue, and disaster is in red.

JREQ.bmp

October 04, 2006

How To Not Get Things Done

So, you're saying there's a chance?

Michael, Think you're a bit confused on your names - I'm Jana (not Trish). I know Janet - we used to work together. Anyway, thanks for the follow up. Best regards, Jana

Note to self -- proofread THEN hit Send.

September 28, 2006

Mick, Keith, and Microsoft

The Rolling Stones played "Start Me Up" last night at The Meadowlands, which, incidentally, was in a Microsoft advertising campaign in the 90's.

Coincidentally, there's a post about TheLadders.com (and me), on Heather Hamilton's Microsoft blog today.

September 07, 2006

Sayonara!

I'm off to Japan!!!

See you in 10 days.

I know many of you are sad about this break.

August 29, 2006

I Want a New Drug

I'd like to officially welcome Biogen to the list of companies that post jobs free on TheLadders.com. They've got over 150 openings that pay $100k+, and they are all now listed on TheLadders.com.

If you would like any information about posting on TheLadders.com, please contact me at michael at theladders dot com.

August 23, 2006

Synergy, Monetize, Skill Set

Ah, hell...we don't need a long list of business buzzwords to know that when CFO.com and TheLadders.com get together, it's a good thing.

Read the details here.

August 16, 2006

Interview With a Yahoo!

There's a very good interview with Libby Sartain, the "Chief People Yahoo!" at, ummm, Yahoo! on Guy Kawasaki's blog.

Libby is there to talk about what it's like to get hired and work at Yahoo!

A few nuggets:

"You have to have the whole package, but enthusiasm goes a long way with me. I look for people who will fit in our culture and who are smart, fun, friendly, and are passionate about what we are doing."

Enthusiasm is huge. In fact, the candidates I interview are typically entry level, so I don't always expect people to have a passion for their career (yet, although I do need to get the sense that they will take the job seriously from Day 1). I do like see enthusiasm for something though, whether it's Mets baseball, quantum physics, or the complete works of Chaucer, and I like to see them able to discuss their favorite subjects deeply.

"We love people who want us to win against our competition, and we have competitors in every product and service we offer."

Excellent.

"Question: Can an “art history major†with no technology educational or technology work experience get a job at Yahoo?

Answer: Sure, but not a technology job. We have folks with art history backgrounds working in a number of areas like surfing (Editorial comment from Guy: this refers to editorial work), user experience and design, marketing or maybe even human resources. It helps if you have experience in a prior company with such a degree."

I'd be interested in hearing more about this. It doesn't sound like there's much of an opportunity for people with non-applicable majors/experience have much of a foot in the door at Yahoo, although I could be convinced otherwise with some specific examples.

"Question: By approximate percentages, how do successful candidates for non-officer level positions come to you?

Answer:

* Candidate found listing on Yahoo Jobs page—30%
* Yahoo employee referred the candidate—30%
* Yahoo internal recruiter contacted a prospect (that is, the person wasn’t looking)—20%
* Yahoo retained headhunter contacted a prospect (that is, the person wasn’t looking)—2%
* Conversion from contractor or temporary—10%
* Hot Jobs and other jobs sites—7%"

Good stats here. I *think* the notes in parentheses are Guy's. A few questions:

1) The candidate who found the listing on Yahoo Jobs page (which I'm guessing is this page) -- where did they come from? Are they coming from Google, Yahoo, MSN, etc. searches? Are there online banners on other sites that direct them there? Are they "direct loads", i.e. they are on Yahoo and click on "Jobs" (but not HotJobs)? 30% sounds high for direct load.

If Yahoo made 750 hires last year from people clicking on Yahoo and then "Jobs", I'd be very, very impressed at their ability to a) get candidates to search out that link based, pretty much, on Yahoo's reputation as an employer (it's not really placed in a location where you could just stumble upon it), b) have that many qualified candidates find the appropriate job -- which Libby said is a key part of the application process -- then go through the process of submitting a resume, and then having the recruiter actually dig that resume out through some mysterious method of keyword matching, and c) getting to this candidate before someone else did -- remember, someone who goes through all the steps to apply through this method is probably a pretty active job seeker. To make 30% of all hires through a direct load from Yahoo.com to "Jobs" through the application process on Yahoo's site, they'd have to load 37,500 resumes a year that way (1/50 of 37,500 is 750, or 30% of 2,500).

2) Yahoo internal recruiter contacted a prospect -- what's the breakdown of the source of candidate contact info? If the recruiter found them on a Monster/HotJobs/CareerBuilder, etc resume database (or TheLadders.com talent network) and contacted them, is that counted in this category? Or does that belong in "Hot Jobs and other job sites"? Where does LinkedIn factor into the equation? Again, I'd like to see more specific data on this. Even if every one of these hires was made by a cold call, the information had to come from somewhere.

3) Yahoo retained headhunter contacted a prospect (that is, the person wasn’t looking) -- if a recruiter is working on retainer, they are paid up front. Most retained recruiters won't take a listing unless it pays at least $100k a year. Assuming a 30% first year fee on all hires, Yahoo spent at least $1.5 million last year on recruiter fees. And that's the lowest possible number. It also doesn't factor in unsuccessful searches (a "good" success rate for a retained search firm is about 70-80% of all searches). Remember, these firms get paid whether they make the placement or not. I'm not passing judgment either way, I'm just pointing out the dollar amounts, and that free job posts on TheLadders.com -- the world's largest jobsite for qualified $100k+ candidates -- might help (end plug/).

From all accounts from the old HotJobs guys at TheLadders, Libby is a pretty fantastic HR executive, and I think she does a pretty nice job here of making Yahoo! seem like a company that takes it's hiring process seriously, a nice job of making Yahoo seem like a good place to work, and a nice job of peeling back the curtain on the hiring process.

One other note: If you look at the second comment down, you'll see some pretty negative stuff about working at Yahoo. Now, I have no idea of verifying whether any of it is true (it sometimes sounds a bit like sour grapes), but you can be certain that a lot of people who read this interview will read the comments. True or not, it's going to leave an impression. The comment certainly hires the danger of putting yourself out there publicly, on a widely-read blog. Kudos to Libby though because the benefits in this case far outweigh the negatives. Libby, ultimately, shows a strong desire to beat her competitors in hiring and strong desire to bring the best of the best to Yahoo.

August 15, 2006

Kudos

Robert Wilson over at the Job Search Engine Guide blog has high praise for TheLadders.com and our CEO, Marc Cenedella.

Everything is transparent today. People and companies that embrace the customer's desire for transparency and the customer's desire to (cliche alert) "seek the truth" will come out ahead of those companies that continue to behave like 1982 East Germany.

Which one is your company?

August 14, 2006

This Never Really Happened

We get a lot of recruiters signing up to post jobs free on TheLadders.com.

Sometimes, we'll notice three or four signups, one right after the next, from the same office.

Today's winner is the Futurestep office down in Houston (howdy). So what goes on at these offices on a day like today, when everyone is throwing themselves en masse at TheLadders.com like my mom to appetizers at a wedding?

I picture some booze-filled, pants-optional party where everyone is fighting each other off to get to the computer first.

Is that what really happens? If so, please write me at michael at theladders dot com and tell me your most scandalous stories about your wild times with TheLadders.com in your recruiting office.

LinkedIn

Good post over on Heather's blog about LinkedIn.

For those of you who don't know, LinkedIn started as a "networking" tool but has evolved (from what I can see on my perch) as a way for salespeople and recruiters to get leads.

People are growing their "network" to numbers in the 1000's. Is that "networking"? Or is that creating a spammable electronic phone book, professional reputation be damned (after all, we all have to eat).

One thing that LinkedIn does well is respond professionally and courteously to online discussions about their product.

Konstantin Guericke from LinkedIn posted the following comment to Heather:

Heather,

I think you were more than fair. We recommend people only invite professionals they know well enough to recommend them to their trusted colleagues. Part of our membership agreement is that members only invite people who at least know them, so most members click "report" to let us know they received an invitation to connect that was unwelcome and violated the membership agreement, which BTW applies to all of us and is designed to set some minimum (not recommended) standards that facilitate a positive and productive experience for all members.

So by giving people a chance, you have been more than fair, and I think the response makes it clear those two were not really in it for a professional relationship, but just to inflate their network.

Since we have offered the ability to break connections directly from the connection list, we find that more and more members are right-sizing their network to those people they feel make them look good when they introduce them to others. I personally only make an introduction when I feel the recipient is going to thank me for introducing the person to them. I think the result of fewer weak connections is a stronger network, which should benefit everyone.

-Konstantin
www.linkedin.com/in/konstantin

To which I responded:

Heather,

Very noble of you. You are, however, one of the few who isn't out there using LinkedIn as a massive spam tool.

While I certainly appreciate Konstantin coming out to a public forum and commenting, I think it's naive to view LinkedIn (except in some extreme cases) as anything but the following:

1) A fantastic source of leads for recruiters and salespeople.

That's about it. Networking is (was it ever) obsolete on LinkedIn, especially when you consider that it seems like most people's definition of "networking" today is spam, cold-calling, and pestering. LinkedIn, by the way, encourages this type of behavior by allowing people to email job openings, profile updates, etc., to their entire "networks".

A better question for Konstantin is "what is LinkedIn doing about the following groups":

LinkedIn Lions
MyLinkedInPowerForum
LinkedIn for Recruiters
LinkedIn Innovators

plus others in a similar vein? Most of these groups exist to pump up the connection numbers of their members. If they exist for any other reason, I fail to see it.

I mean, there are people out there with 10,000+ connections. Is that networking? And isn't that a clear violation of LinkedIn's membership agreement that "members only invite people who at least know them"?

Probably the wrong forum, but am interested in learning more from Konstantin. And don't get me wrong -- I'm in the "LinkedIn" is great camp, but lately have started receiving up to 5 invites a day from people I have NEVER heard of. I know I'm a popular guy, but still :-)...

In other words, Konstantin, very good of you to respond, but your response either indicates that you don't have the answer to the spam problem, or you're seeing your product through rose-colored glasses. And how many people have ever been suspended as a result of over-zealous "requests to network"?

August 10, 2006

In My Other Life...

...I work for TheLadders.com.

If there are any executive search professionals, corporate recruiters, or corporate hiring managers who would like to post jobs free, please contact me at michael at theladders dot com.

And I'll plug you on this blog!

July 27, 2006

I'm still here...

...I'm just buried at work.

Oh, and my foot is still the boot. Thanks for your concern.

July 19, 2006

Jobster = Vault

Kudos to Jobster for bringing in another $18 million in funding, raising their total haul to $48 million.

I'm going to skip the discussion of what $18 million means for Jobster (all the articles I read were the typical "wow that's a lot of money/why would they take it" type commentary and the typical "this allows for rapid growth" CEO-speak) and go right to the actual content of the articles.

I mentioned this earlier, but writer after writer focused on stuff like:

One of the aspects that distinguishes Jobster’s tool, which lets users search for jobs either nationwide or within a particular region, is that it also allows users to network socially.

For instance, a job seeker curious about the working environment at a particular firm can often read postings from people who already work there. Alternatively, it’s a way for employees to sound off on working conditions at their firms.

Clouded by those two magic words, "social networking", journalists are overlooking an important fact:

ISN'T THAT WHAT VAULT ALREADY DOES?!?!?!?!?

From Vault:

Vault's Electronic WaterCoolerâ„¢ is the Internet's first collection of company-specific message boards for employees. Every day, tens of thousands of people visit Vault's expert-moderated message boards to share the latest corporate and career news, network with each other, ask for job advice and learn about trends shaping the workforce. (Called a "killer app" by The New York Times and "vastly popular" by NPR.)

Again, just to be clear, this is not a criticism of anything Jobster. This is a criticism of the press coverage of their product. In any case, good luck to the Jobster folks. If anything, it's making some people perk up and take notice of the online recruiting industry.

July 13, 2006

Austria! Well, then. G'day mate! Let's put another shrimp on the barbie!

Interesting news in the recruiting world from Australia, where Jetstar has decided to start charging applicants $89 just to apply for a flight attendant position. That's right, they are charging $40 for a personality test and $49 for a security check as part of a "cost recovery process".

I think it's a great move.

Cost recovery process or not, by passing the $89 burden onto the applicant, Jetstar is ensuring that only serious and qualified applicants will apply. Sure, they may lose a candidate or two who doesn't want to pay, but you can be sure that many more will pony up the money for an interview.

After all, in this country, real estate brokers charge upwards of $100 for a "credit check and application fee", and (especially in New York), you don't always end up getting the apartment. The broker/landlord doesn't want to go through dozens and dozens of applications, so they collect a minimal "cover charge" to make sure only serious apartment-hunters apply for the apartment.

So why not charge jobseekers up front -- indeed, a cover charge -- in order to make them show that they are a) serious and b) qualified?

Oh wait. There's a company that already does that...

(Thanks to Michael Specht for the lead)

The New Jobster

One of the companies we keep an eye on is Jobster.

They've spent about two years building what they call "the online recruiting service that simplifies the difficult process of finding the right candidates. We help you proactively target and manage relationships with the talent you can’t reach today." Jobster has sold this product to over 325 companies, so they're doing pretty well on the sales front (the results and renewal front remains to be seen).

Today they released their first real consumer facing website which, as CEO Jason Goldberg explains, "the new site also includes more relevant search results. all this is designed to help go beyond today's "job search" to a more meaningful "job find" -- how do i find the right job for me as well as increase my chances of getting hired for it."

Armed with that exciting news, I surfed on over to Jobster to see what it had in store for me, a mythical jobseeker (editor's note: I'm not actually looking for a job, just evaluating other sites with a slightly jaded eye). What did I find?

Well, the first thing that grabbed my attention was the searches for the keyword "Boo" are rocketing up the charts to the tune of a 4715% increase. Now, I have friend we call "Boo", but I can't imagine a job (or an acronym) I'd be looking for that's related to Boo.

Jobster.bmp

So far, I'm not seeing "more relevant search results".

To be fair, I logged in to LinkedIn because they like to show me what jobs "People in my network are hiring".

LinkedIn.bmp

Now, I'm good at a lot of things. But GTK/Gnome Programming and MySQL database engineering are not among them.

Relevancy is a fleeting concept apparently.

Lastly, the Wall Street Journal article about the new Jobster says:

The new Jobster site, which so far has been tested on about 2,000 people, allows users to answer questions about their workplace. Their answers can give prospective hires more information about the employer and company culture, says Jobster Chief Executive Officer Jason Goldberg. The questions on the test version of the Web site range from what employees are reading to what the interview process is like.

Back in 2000, I interned at Vault.com, one of the pioneers of online employment/career information (they are still around). Their most popular feature was their message boards, where people could, yep, you guessed it, post and answer questions and comments are their current employer. The only difference is that Vault doesn't call their message board "social networking" and message boards are so Web 1.0 as to not deserve a mention in this article.

Everything old is new again.

July 05, 2006

Mmmmmm, beer...

We like to work long hours at TheLadders.com and then get our drink on.

Not all that out of the ordinary.

Except there's this divey bar around the corner, Antartica, that sponsors "Name Night". Basically, if your name is up on the wall behind the bar, you drink for free that night. The names are determined well in advance of the actual night and published on a calendar.

That calendar applies to everyone but us. We've poured a lot of money into that bar, dammit, and they repay us by giving us an open phone line, a magic marker, and the ability to call 5 minutes before going over and add whatever name we want to the wall. Cheers to you Antartica!

July 04, 2006

The Yao Ming of Tokyo

It's true -- I found my job on Craigslist.

What do people normally find on Craigslist?

- Apartments (mostly)
- Casual sexual encounters (or so I've heard)

And, in my case, people find jobs. I joined TheLadders in response to a relatively vague advertisement on Craigslist (I couldn't even find a website for the company on Google at the time). Turned out that someone who knew a friend of mine from home was already at TheLadders and suggested they bring me in for an interview. Two weeks later I was living on a couch in New York City and working at a company that had a little money, 11 really hardworking people, and more than just a glimmer of a huge, huge dream.

Fast forward more than two years later, and TheLadders has over 75 employees, occupies the entire 8th floor of a building down in SoHo, has money to the tune of $7.25 million in venture funding, and, yes, still writes me a check every two weeks. I'm now managing a team of 5 (soon to be 6), and reporting to a VP.

None of that though compares though to the recent news that I will be spending 10 days in Japan with Marc and 5 other colleagues this September. Marc has always preached the importance of employee development and training, and what better way to really learn the Japanese tenet of "The Customer is God" than to actually attend customer service training IN JAPAN. I'm super excited for the trip; I'm even more excited that I get to do this at a company of 75 people.

And there are rumors I will be the tallest person in the country by a good margin.

July 01, 2006

Good Times, Bad Times

It's time for everyone's favorite feature, Adventures In Getting Ready.

Ski2Sun: thats hot
MShafron: so hot
MShafron: i'm wearing cufflinks tonight
MShafron: and listening to led zeppelin
MShafron: it is party shirt time
Ski2Sun: i wish i had something good to add this time
Ski2Sun: do you know what would make my night though
Ski2Sun: really would
MShafron: it could be a weekly series
Ski2Sun: I am praying
Ski2Sun: for a table of 10 21 year olds
Ski2Sun: to be sitting right next to us
Ski2Sun: what do you think the chances of that happnening are?
MShafron: get on your knees and throw up an offering for ha' shem right now
Ski2Sun: you do it too
MShafron: ok
Ski2Sun: he can't refuse both of us
MShafron: i am on my knees right now

June 30, 2006

You Know How I Roll

I spent the earlier part of this week at the SHRM conference in Washington, DC.

Check out the pictures here.

June 29, 2006

The King

Board members can do a lot of things.

They can provide advice.

They can open doors.

They can help legitimize a small company to the outside world.

They can also, when your board member is Burger King chairman Brian Swette, inspire your CEO to get Burger King for lunch for the entire office tomorrow.

Man, I hope The King shows up!

Getting "It"

I had mentioned Microsoft's Heather Hamilton as someone who gets "it" when it comes to recruiting. I have a hard time defining "it", but I suppose it's kind of like the old joke about pornography -- you can't really describe it, but you know it when you see it.

At this week's Society for Human Resources Management Annual Conference, we were visited by Dennis Smith, a Talent Acquisition Manager over at T-Mobile. Dennis runs the "Career Builders Blog", which highlights life and open positions at T-Mobile. Why is it called the "Career Builders Blog" when there's another company, CareerBuilder.com, that has everything to do with recruiting, but not necessarily anything to do with T-Mobile?

Well, as Dennis explained it: "We get a ton of traffic from people doing searches for CareerBuilder". Dennis clearly gets "it".

Recruitment blogging is a tiny blip on the recruiting (and more specifically the online recruiting) radar screen, but people like Dennis are doing their best to change that. Well done!

June 19, 2006

TheLadders.com in the Wall Street Journal

I've been at TheLadders.com for almost 26 months now. We've done a lot of great things, some of which get noticed by the outside world, some of which don't. It's always refreshing to meet people that are subscribed to TheLadders.com -- both jobseekers and recruiters -- because you sometimes forget that people are actually using the site you've put hours and hours and hours into creating (and yes, I know that with 825,000 jobseekers and 18,000 recruiters signed up that may seem a little weird, but trust me).

Well lookie here: The Wall Street Journal says "Move Over, Monster" and leads the story with TheLadders! (The link will work for the next 7 days).

Here's the lead:


Last year, when Craig Lund decided he wanted a new job, the media sales manager chose a common path: He posted his résumé on Internet job boards.

In less than a month, he was named Toronto account director for Aquent Marketing Staffing, a division of Boston-based staffing consultants Aquent Inc. But Mr. Lund didn't land the job through one of the giant boards, like Monster.com or its Canadian equivalent, Workopolis.com. He found it on a much smaller site -- one that targets a select group of job seekers based on salary, profession and experience.

On TheLadders.com, a New York-based employment site geared toward professionals earning $100,000 or more, "the caliber of the jobs was far different from Workopolis and Monster," says Mr. Lund. (TheLadders.com recently entered a two-year subscription-sharing partnership with CareerJournal.com, a unit of Dow Jones & Co., publisher of The Wall Street Journal.)

As the online job-listing market matures, niche sites, with their fewer and sometimes more relevant listings, are gaining in popularity. Like Mr. Lund, many job candidates have launched searches on both large and niche sites at the same time and say the niche sites produced faster results that were more targeted to their interests.

My other favorite quote is from an executive at Monster who explains why they shut down ChiefMonster (a competitive site for jobs at the executive level):


Monster.com, the biggest of the big boards, says it tried a more niche-oriented approach some years back with segmented sites such as My.Chief.Monster.com, for executives. But given that "people can only bookmark so many sites," Monster found it more effective to return to one central site, says Doug Klinger, president of Monster Worldwide Inc.'s Monster North America division in Maynard, Mass.

Ummm, yeah...

And if there are any recruiters or hiring managers out there who want to learn more about TheLadders.com, please email me!

June 12, 2006

Online Media, who for art thou?

Took in the DealBreaker launch party tonight at the 21 Club.

The 21Club reminded me of the country club I used to work at...make that, The Country Club I used to work at. The creaky stairs, the tuxedo clad waiters, the random pictures of horses all over the walls, the thinly veiled racism elitism.

Otherwise, it was typical cocktail/launch party fare. The founders gave some speech (everyone clapped awkwardly), there were some canapes and a carving station, and the interns were double-fisting drinks. Even Richard Johnson from Page Six showed up. And, I kid you not, was drinking a mere two weeks after his DUI arrest.

I didn't know anyone so I was forced to mingle. I met the attorney from I'm-sure-it's-a-wonderful-firm-but-I-can't-hear-shit-in-here-LLP who said "No one has launch parties anymore!". He looked younger than me. I met the something and other from something and other, and I exchanged a few business cards. All in all, pretty standard.

And then Charlie Rose walked in.

Launch party where you don't know anyone but the booze is free, the venue is cool, there's a writer from Page Six , and there's some food = good.

Launch party where you don't know anyone but the booze is free, the venue is cool, there's a writer from Page Six , and there's some food...and then you spot a "celebrity" who had heart surgery two months ago but is now at the same party as you, talking to a woman 30 years his junior and drinking some red wine, to boot = ahem, very good.

June 09, 2006

Spreading the Love

Microsoft's Heather Hamilton has some pretty great things to say about us (TheLadders.com) on her blog.

I first contacted Heather almost a year ago and was given (probably deservedly so) a big fat "No thanks, I'm busy" (well, not quite that harsh, but that was about it).

But using a technique we've employed dozens of times over here -- gentle persistence and an undying belief in the value of our product -- I eventually turned her into a user, then a power user, and now an evangelist.

Heather is an asset to the recruiting community. She really gets it, whatever "it" may be at the moment.

So, thanks Heather! And if anyone else reading this would like to know more about TheLadders.com and how we can either help you find your next $100k+ role in life or help your company make its next $100k+ hire (for free), drop me a line...

June 05, 2006

Welcome to the 'Hood

Looks like TheLadders.com world headquarters will be getting a new neighbor.

(Cue ominous music)

The Donald!

That's right, Donald Trump announced plans for a 45-story hotel directly across the street from our office (hotel to be built at 246 Spring St.).

Let's see, what do guests of the new hotel have to look forward to?

- Deafening noise from drivers waiting to get into the Holland Tunnel (from 3:30 to 6:30 PM, Monday - Friday)? Check.

- Being directly across the street from a loading dock for a pretty big office building, a loading dock that smells like rotting garbage, coincidentally? Check.

- Being directly across the street from the worst Starbucks I've ever been to, yet continue to go to every morning? Triple venti check!

- 70+ hard working employees of TheLadders.com? Check, check, check (times 70)!

If that's not enough, and really, could it ever be enough, let's have the New York Post sum it up:

The building, which will rise in a fringe area of SoHo - about three blocks from the Holland Tunnel - will tower above the nondescript neighborhood.
.

Reservations are going fast...

May 22, 2006

Looking for work?

This morning over at TheLadders.com central, we published the top-100 keyword searches that recruiters do on our Professional Network. The idea is that by using these keywords in your Professional Bio, it will give your Bio a better chance of showing up in front of recruiters.

(The full list is here)

One subscriber wrote in with a gem of his own:


100 Words? Hell, I've got 16 words that will get me hired -

"I have photos of you and your secretary, and the negatives are in a safe deposit box."

Touche!

p.s. The first morning back in the office after three nights in Aruba is tough.

May 10, 2006

Neat Tricks

Google rolled out some new crap-o-la at their annual Media Day today.

One neat tool -- Google Trends. It takes charts styled after Google Finance, and shows you trends in the volume of specific search terms over time.

So, for example, we can see that searches for Kobe Bryant have spiked significantly three times since 2004 -- once when he scored 81 points, once when the prosecutor in his rape case dropped the charges, and once in an unattributed spike. I'm gonna go out on a limb here and say it might have had something to do with a hotel clerk in a certain Colorado hotel room. Just guessing.

Sadly, there is no trend information on this...

In other Google news from Media Day (comments/changes are mine):

Google announced Wednesday that new features will let ordinary people influence (yeah, right, I'll tell my mom) its famously secret search algorithms, as well as see what the entire world is searching for at any given moment.

That new openness became a theme of the day at its Mountain View headquarters, where executives used product announcements and vision statements to argue that the juggernaut can still be friendly (Do No Evil was so pre-IPO).

``The goal of our team is greater transparency,'' said chief spokesman Elliot Schrage. He vowed Google will be ``more open about what we are doing and what we aren't.''

What Google isn't trying to do is be the next Microsoft (sluggish stock) or eBay (spending $2.4 billion on Skype), said Chief Executive Eric Schmidt (rich fella). It was a peaceful message perhaps crafted to calm industry fears that the growing search giant will soon focus its energy on desktop software and online marketplaces get journalists like this to write fluff pieces.

What Google is doing, executives said, is solving new problems in new ways, while maintaining supremacy in search. According to researcher Nielsen//Netratings, about one out of every two U.S. Internet searches goes through Google (holy crap), versus one out of five through Yahoo (get your act together) and one out of ten through MSN (why try?).

Google is hoping to lengthen that lead by incorporating feedback through a method called labeling printing money, which allows users and Web site owners to influence some search results. Fans of a Web site can label it with information that alerts others to its specific usefulness -- for instance, adding a ``side effects'' label to a site about penicillin. The practice is already underway at Yahoo, which encourages people to tag sites so they can be easily found by others on a similar search (this sounds like two completely different things, but what the hell do I know).

Yahoo calls the results of such tagging and sharing ``My Web.' collecting more personal info, bundling it into useful packages, and then selling it to the highest bidder. The results can be reached by clicking on a link on Yahoo's home page. Google calls it's equivalent the ``Google Co-op'' collecting more personal info, bundling it into useful packages, and then selling it to the highest bidder, and directs users to www.google.com/coop http://finance.google.com/finance?q=GOOG.

What both search engines are trying to do is get users to help computers better understand the relevance of certain Web pages, said Charlene Li, an analyst at Forrester Research (apparently the only analyst at Forrester Research). For example, a page about diabetes could be about symptoms or treatment (or warnings not to eat 6 Kit-Kats in one sitting).

``This is about them building more intelligence into the rankings,'' Li said.

Google said people who participate will be rewarded because they will improve search results for themselves and everyone else (it all $eem$ so innocent).

The four-hour presentation, made in the company's cafeteria, was devoid of splashy effects (strippers, kegs, etc.). A WiFi network for Google guests locked out the crowd of more than 100 journalists, to the embarrassment of executives who said the malfunction was not on purpose.

Despite Google's focus on search making money -- Schmidt said he expects that to be its core business well into the future -- the company continues to roll out free browser-based applications that allow people to do things like write documents, track appointments and organize e-mail without launching Microsoft computer programs (you mean besides MY ENTIRE OPERATIING SYSTEM -- it's called WINDOWS).

On Wednesday, Google debuted an application it calls the ``Google notebook'' that allows people to easily copy snippets of information they find online, similar to a feature included in Microsoft's toolbar (note to self -- this sounds really useless).

If that's not enough, Jonathan Rosenberg, senior vice president of product management (rich dude), offered on Wednesday ``the keys to the zeitgeist,'' a new program known as Google trends (covered above). The program, available at www.google.com/trends, shows the location where people search most for ``Ben and Jerry's Ice Cream'' (Salt Lake City), as well as virtually any other term of modest popularity (which would explain the lack of results for "Michael Shafrir") that is typed into the search engine anywhere in the world.

In an admission that appeared to be part of the new spirit of openness unplanned, unauthorized, and likely caused by alcohol, Schmidt said the freedom of Google engineers to pursue such quixotic products had caused the company's focus to slip a bit.

He said the company's engineers are supposed to spend 70 percent of their time on technology related to search and advertising, but they did not reach that goal in recent months, as the company has unveiled products as diverse useless as a online calendar and a 3-D sketching service.

Schmidt said the company's ``many different teams and many initiatives'' had begun ``to run into each other made it diffcult to remember everyone's name.

In a candid (pants optional) interview with a handful of journalists, Google co-founder Larry Page said disorganization is a hallmark of the company's culture but that recently it had increased (so, it's a hallmark, but not like, too much, you know, cause then it's like, difficult to manage).

But neither Page nor Schmidt appeared worried (Page is worth something like $8 billion dollars, just so we're clear). ``We have the luxury of time now to expand our product offerings using this innovative model,'' Schmidt said.

Looking into the future, Schmidt said he believed that giant information companies (oooh, what does one look like I wonder) would likely be built using the information Google had aggregated. ``How far can this go?'' he asked. ``This is not going to stop.'' (and with that, a raucous cheer rang out from the Googleplex!)

May 05, 2006

Movin' On Up

My good friend from school, Joanna (aka Jo-jo) is becoming Big Time over at DDB Worldwide. She's handling the Philips and CIGNA accounts.

Check out what she recently did for Philips Bodygroom. Very cool! And to think, I knew her when she was just another lost little freshman.

May 03, 2006

Rebirth is a slow process

No surprise here, but companies in New Orleans are having a tough time filling their openings.

If any New Orleans companies or recruiters would like free job postings for their $100k+ positions, you know where to find us.

(Thanks to Recruiting.com for the lead).

May 01, 2006

Did You Order The Code Red?

It was about a year ago. We headed back to DK's apartment in Philly after a long night of smoky bars, Yuenglings, and cheesesteaks. A Few Good Men was on. Lo and behold, DK knows every single line to the entire movie, and is able to recite them verbatim. We can forgive the fact that he looks nothing like Tom Cruise. In fact, he's closer to Mel Brooks.

Anyway, Paul Kedrosky posted this take on the climactic courtroom scene on his blog . On a side note, the fact that I find this funny officially ends my childhood, my teenage years, my college years, my post-college years, and my young adulthood in one crushing blow.

[Instructions: Make sure you read it in character. (Jack Nicholson as VP Sales and Tom Cruise as VP Finance in "A Few Good Men").]

Sales Guy: "You want answers?"

Finance Guy: "I think we are entitled to them!"

Sales Guy: "You want answers?!"

Finance Guy: "I want the truth!"

Sales Guy: "You can't handle the truth!!!" (continuing): "Son, we live in a world that requires revenue. And that revenue must be brought in by people with elite skills. Who's going to find it? You? You, Mr. Finance? We have a greater responsibility than you can possibly fathom. You scoff at sales divisions and you curse our lucrative incentives. You have that luxury. You have the luxury of not knowing what we know: that while the cost of business results are excessive, it brings in revenue. And my very existence, while grotesque and incomprehensible to you, drives REVENUE! You don't want to know the truth because deep down in places you don't talk about at staff meetings ... you want me on that call. You NEED me on that call!

We use words like Volume Rebates, Co-op , discounts, buy backs, cost adjustments, purchase agreements. We use these words as the backbone of a life spent negotiating something. You use them as a punch line! I have neither the time nor inclination to explain myself to people who rise and sleep under the very blanket of revenue I provide and then question the manner in which I provide it. I would rather you just said "thank you" and went on your way. Otherwise I suggest you pick up a phone and make some sales calls. Either way, I don't give a damn what you think you're entitled to!"

Finance Guy: "Did you expense the lap dances?"

Sales Guy: "I did the job I was hired to do."

Finance Guy: "Did you expense the lap dances?"

Sales Guy: "You're goddamn right I did!"

I will now retreat back to my desk to tee up some low hanging fruit.

Humility, in practice

The web site of Bessemer Venture Partners has a hilarious look at some of the investments they didn't make.

BVP explains:

We chose to decline the investments below, each of which we had the opportunity to invest in, and each of which later blossomed into a tremendously successful company.

Our reasons for passing on these investments varied. In some cases, we were making a conscious act of generosity to another, younger venture firm, down on their luck, whom we felt could really use a billion dollars in gains. In other cases, our partners had already run out of spaces on the year's Schedule D and feared that another entry would require them to attach a separate sheet. Whatever the reason, we would like to honor these companies -- our "anti-portfolio" -- whose phenomenal success inspires us in our ongoing endeavors to build growing businesses. Or, to put it another way: if we had invested in any of these companies, we might not still be working.

Good stuff!

April 27, 2006

You Just Can't Make This Stuff Up

I manage a Sales team here at TheLadders.com.

Who's up for a May sales contest?

Pat Myself On The Back

Yesterday was my 2-year anniversary at TheLadders.com. Go me!

I even got a hockey jersey with my name on the back.

I was then forced to wear it the entire day over my button-down. A good look I must say.

April 18, 2006

And...I'm spent

I'm off to Chicago for a few days for work. Back to the blog on Friday. Don't miss me too much.

I did want to mention one more thing about American Idol tonight.

Apparently, Saturday Night Live did a sketch where they immitated Taylor and his, ummm, quirky mannerisms. When Seacrest asked Taylor how he felt about that, Taylor said, and I quote, "Flattery is a great form of humor".

Ladies and Gentlemen, Taylor Hicks!

April 13, 2006

More Business Shenanigans

Great, great, discussion on Boston.com about overused business buzzwords.

I'm definitely guilty of "I'll circle back with you" and "it is what it is"...

My favorite post came from a woman who suggested:

LET's MAKE SOME UP!!!!!! Just try the following or make your own up to see, ya know, what 'sticks to the wall'....HOW ABOUT:

"The meeting was somewhat productive but got all Fragglerocked." Meaning: entertaining but suspiciously drug-addled.

"I can't feedback on these talking points right now, but let's knock boots on this tomorrow" Try saying that in a meeting with a straight face. My God, that would be funny.

April 10, 2006

I can see your point, but I still think you're full of shit

This is a really funny list of "Things you'd love to say out loud at work".

I'm a big fan of stick-it-to-the-man humor (think Office Space) and this list nails it...

April 06, 2006

This is a True Story

There's a ton of static electricity in my office. So much so that basically no matter what you touch, you get a slight shock. I'm at the point where even at home, I flinch before touching the doorknob.

Anyway, today on my way to the breakroom, I inadvertantly brushed up against the frame of the door. Not a big deal you say?

Ah, but the touch point of that fateful brush was my right nipple (under the shirt). Ever been shocked in the right nipple? Didn't think so. Neither had I, and it killed.

April 01, 2006

Here I Am...

Just got home from San Diego (again)...red-eye anyone?

I know you missed me.

March 28, 2006

That's It, I'm Moving to San Francisco

That's where all the cool startups hang out like this one, Rubyred and their Monday morning cereal parties.

First off, why would you want to do anything on a Monday morning that involves talking/hanging out with a bunch of people you don't know? Isn't that what the weekend and for?

Secondly, here in New York, we spend our weekends on the lookout for creatures like B-List celebrities, not thinking about our Monday morning cereal social.

The moral of the story: Cereal may get the peeps over at Adaptive Path to your office, but we're gonna use beer and wine to snag Gawker!

March 27, 2006

It's a Beautiful Day in the Neighborhood

I work in a big loft space down in Soho. I guess it's a loft because we don't really have walls, there's no place for all the wires, and you can see clearly from one end of the room to the next. That pretty much sounds like what I picture as the typical "loft" in New York -- the loft that Tom Hanks rents in "Big".

Apparently, a lot of the buildings in the area have similar layouts, and well, you know how us Internet types love offices with no walls and other associated crap that gets in the way of our "Internetting".

What's my point here? I'm getting to it.

Anyway, with the renewal of the online industry in New York, this area of the city is fast filling up with, you guessed it, Internet companies. You can read about it here (and no, I'm not bitter that we weren't mentioned in this article...much) if you are interested. This part of the city is starting to look and feel like Chelsea back when I interned at Vault. In a related story, some of my friends were able to parlay their summer internships into something substantive like a full-time job. All I got was a t-shirt that said "I interned during the Bubble and all I got was this lousy t-shirt". Or something like that.

So it was with great excitement that I read that the folks from Gawker moved to the neighborhood! Guys in our office love Deadspin. The ladies love Gawker. I love both.

I'm not really sure what excites me about this. Maybe Gawker will come to our next Toast and I can convince them to put a picture of me dressed in my finest business casual duds in "Blue States Lose".

March 24, 2006

Before their time

I was in college when the Internet bubble burst. It wasn't pretty.

Many of those companies that are so panned in the press now (and then) were actually decent ideas. So much of the "well, they never really had a business plan" criticism is valid, but looking at the landscape now, you see plenty of companies that are in the "build an audience first, figure out the revenue later" mode that characterized so many of the failures. And a lot of them are basically copying the ideas of stuff that failed the first time around.

That's why studies like this are important:

According to a study released Wednesday by the Pew Internet & American Life Project, more than 50 million Americans per day used the Internet as their primary news source in 2005. That's up from 27 million in 2002. In fact, checking the daily news is the third most popular activity on the Internet, the study found.

Pew attributed the increase to the rise in broadband availability and subscriptions in the home. Since 2002, the number of home broadband subscribers has risen from 20 million to 70 million, the group said.

The media is calling this new generation of Internet companies "Web 2.0". I suppose that makes us one (but only by association -- we've got the business model figured out, thank you very much). What's different now isn't so much the product (although with new technologies like AJAX and such, there are definite differences and improvements) but it's the potential size of the audience.

Let's face it: The web sucks on dial-up. Any page that takes longer to load than I take in the bathroom after lunch is bad news. So a company that tried and failed at something in 2002 now has over triple the potential market it had before. That's not an insignificant number.

So all the naysayers who have already rebranded Web 2.0 as "Bubble 2.0", look at the size of the market -- there's plenty of pie to go around.

March 23, 2006

Looking for work...at work!

Robert points to this article.


A quarter of U.S. workers who use a computer admit using it to hunt for a new job on company time, according to a survey released on Wednesday.

People do all sorts of crazy things on their work computer; I'm actually surprised that only 25% of people admit to looking for other jobs from their work computer. That number has got to be higher.

March 17, 2006

This kid scares the crap out of me

I stumbled across this blog today: Ben Casnocha.

If this kid is really in high school, I'm just glad I have a 4 or 5 year head start on him before he enters the workforce. Although, guys like this don't tend to stay in college very long either, so I better get cracking. The quality of his writing combined with the (thoughtful) depth of insight is really, really impressive.

Hey Ben, if you're reading this and would like to do some work for us this summer at TheLadders.com, email me. We'll even give you a blog with your name as the URL AND we've got a ping-pong table in the office...

Update: OK, I checked out this page, and now I'm really scared. Plus, this kid is a dead ringer for my friend and old college roommate, Jay.

March 13, 2006

California, here we come

What an amazing title for a blog post. And I thought of it all by myself.

I'm off the the ERE Conference in San Diego for a few days. Check back with you later.

March 10, 2006

Adventures in Great Customer Service

Dylan Drew loves his Chipotle. He's also a wealth of ideas.

When he wrote Chipotle about possibly adding a breakfast burrito to their menu, here is the response he got:

Jay,

Yeah, we get the breakfast thing now and again. One of the reasons we cannot offer breakfast at this time has to do with the amount of preparation we put into our food daily. You see, we make the chips, guacamole, marinate meats, clean lettuce, mix the salsas, and chop peppers and cilantro all in a days (sic) work. And that's just to name a few things. This along with a simple menu is why or (sic) food can be served and retain such fresh quality. We couldn't cut corners and cheapen breakfast any less, but we would be up all night.
However, you never know what the future holds. Take care!

Sincerely,
David Chrisman
Mo'Joe
Chipotl (sic)

What do I love about this response?

A few things:

1) It was written by a real live person, right on down to the spelling mistakes. Extra points for that and something we've done here at TheLadders since day one.

2) It is short, brief, and to the point. There's only so many ways to say "no, we aren't doing this", and there's no point in beating around the bush.

3) It answers Jay's question, but it also highlights major selling points of the Chipotle experience -- deflecting the negative with related positives. Excellent.

I don't know for sure, but I'm assuming that Jay walked away from this negative answer with positive feelings, which, short of giving him the answer he wanted to hear, is the best alternative for Chipotle.

Well done Chipotle!

March 08, 2006

If You Gotta Go

Gotham Gal has a great post on her experience with the shipping company DHL.

Basically, she thought the bill she got (for $244) was way too high for what she had shipped. The customer service rep on the phone asked her what she thought it should have been. Gotham Gal said "$40" and DHL changed the bill to, you guessed it, $40.

What a fantastic customer experience. Now look, I'm not saying that the "name your own price" model is sustainable for any business, but Gotham Gal now says she's a "Customer for life". DHL will make up the $200 difference, and then some, quite easily.

Here at TheLadders, our motto is "If they've got to go, make sure they go happy"...OK, I just made that up, but the DHL model of customer service is one that we try and emulate every day.

February 27, 2006

Microsoft Expanding in our Backyard

According to Crain's New York Business, Microsoft plans on adding 140 jobs (mostly in sales) and 70,000 sq. ft. of office space in New York this year.

What I found most telling was the quote from Microsoft's NY/NJ General Manager, Michael Robinson: "It builds credibility."

When one of the world's most recognized brands is making moves to "build credibility" it serves as a powerful reminder that no matter what your position is (in your company, in your organization, in the world), your work is never done. It also speaks the importance of building face-to-face relationships...

Especially when Google has some prime real estate in Times Sq.!

February 24, 2006

Delayed Gratification

I work for a startup. It's a fascinating exercise in a lot of things.

Sometimes, you're doing so many things at once for so many people, that it helps to step back and look at some of the things you've accomplished. Otherwise, you run the risk of working for work's sake.

When companies in your space sign up for your services, it's immediately gratifying.

So thanks, CareerBuilder, SimplyHired, and MediaBistro -- you're today's reminder that what we're doing here at TheLadders.com is, well, working. Welcome aboard!