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October 07, 2007

Two great articles on leadership

The New York Times came out swinging this morning with two Business-section articles about Chuck Prince, CEO of Citigroup, and Stephen McPherson, president of ABC Entertainment.

If you love leadership studies, these two are must read.

Chuck Prince presides over a stagnant (some would say stumbling) Citigroup, the behemoth financial services company. Prince was the top lieutenant of former Citigroup CEO Sandy Weill but with a background in law, Prince lacks the operational experience needed to run such a large company.

Unfortunately, he's surrounded himself with a group of people also regarded as weak executives. So you have a CEO who is afraid to make bold decisions leading a team that is looking out for their own interests. For example, Robert Rubin, the Director and chairman of the executive committee, who "is a constant and close adviser but has refrained from closely overseeing lines of business at Citigroup." What good is advice if the person receiving it is either a) afraid to act on it, b) may not know what to do with it, or c) doesn't have a team in place capable of acting effectively on his directives?

Contrast that with McPherson. The article begins with this description:


The brand-conscious Disney, in particular, expects its division chiefs to keep a modest profile, stay on message and play nice with corporate siblings.

Mr. McPherson does few of those things. He exhibits a blunt, temperamental style that at times creates a frosty relationship with his superiors and leaves subordinates ducking for cover, say current and former Disney executives. He fires off nuclear e-mail messages, fumes over downbeat ratings and once yanked a $10 million comedy after a single broadcast because he didn’t like its creative direction.

“He’s confident in his opinions. He doesn’t sugarcoat. His position doesn’t sway in the wind,” said Rich Frank, former president of Walt Disney Studios. “That can leave people raw.

Why then is McPherson the right man for his job?

1) He came up through the ranks, gaining experience, and, most importantly, credibility among his peers as both a programming genius and a decisive decision maker. Contrast that with Prince who is widely seen as someone who plugged into his current role without the necessary managerial experience needed to run a huge company.

2) He's made ABC a place where top talent wants to work -- and he's done it not by tasking his managers with a mandate but by personally doing things to please both actors and rank-and-file.

Here are three examples:

In recent months, he has worked to dispel tension between himself and other executives, particularly his successor at ABC Studios, Mark Pedowitz. At a company team-building retreat in July, he matched up with Mr. Pedowitz on stage to kick off a night of corporate karaoke. Their song was “What the World Needs Now Is Love.”

and:


In April, Mr. McPherson doled out dollops of thanks to his staff — literally. To recognize their work on the network’s spring pilots, he flew in 12 tubs of ice cream from a New Jersey parlor and pushed a cart up and down the aisles of ABC’s corporate headquarters, scooper in hand.

and:

[Sally] Field says Mr. McPherson changed her mind about returning to ABC. “He sent me the loveliest notes about how the network has changed and about his support for me and the show,” she says. “It felt like if ABC ended up canceling us overnight, at least someone would call me this time.” Ms. Field, who won an Emmy Award last month for the role, keeps the e-mail messages on her bulletin board.

3) He is not afraid of change even if it means doing away with "this is how things have always been done":

When Mr. McPherson took over ABC three years ago, he made some important operational changes, too. He stopped marketing new shows equally, a vestige of the pre-cable era intended to keep producers happy. And he was the first Big Four network executive to aggressively court the country’s growing Hispanic audience (including dubbing shows into Spanish and pushing his staff to cast more Hispanic actors).

4) He is hyper-competitive.


He also does not dispute that he has left a long trail of hurt feelings and bruised egos in his wake, but he says disagreements are to be expected in any creative business. He also says that he is misunderstood. “I don’t see myself as a bully,” he says. “I know I’m demanding. My biggest gift and curse is that I want to win.”

It was almost as if the Times put the two stories on the front page of today's Business section on purpose. I couldn't think of a better example of how not to run a company in distress (passively, relying on others to make tough decisions, surrounding yourself with inexperienced leadership) being shown so obviously next to an example of how to take a company to the top (decisively, personally involving yourself in employee satisfaction, making difficult decisions while putting yourself on the line, using your experience to help those around you).

October 01, 2007

Xobni -- product, ehh...recruitment video, ehh+

har har...

I tested out the Xobni plug-in(?) for Outlook. I still don't really understand what it is supposed to do besides slow down my computer. Although I did learn who I email the most out of my friends.

They also created this tongue-in-cheek recruitment video (thanks Valleywag!)...

I still think that Meetup's Google Doc was better, although I the joke about wanting to design a feature in Python but deciding to do it in Lisp while the guy telling the joke was speaking with a lisp was pretty Meta...or less stupid...or something.

September 16, 2007

Goodnight sweetheart, well it's time to go

I couldn't help but chuckle this afternoon as I read this article. It tracks the current trend of young finance professionals forgoing their MBA's because the opportunity cost, i.e. lost wages while you spend two years out of the workforce, has become too high.

Too high you say? Tell that to the 28-year-old hedge fund manager in the article who is making low 7-figures.

Why the chuckle? Well, I was on the train back from Philadelphia to New York where I had spent the weekend watching football, talking fantasy basketball, and eating a cheesesteak. Reading an article like this is definitely snaps you back into a New York mindset Finance dominates the discussion these days in New York. Much like Internet dominated the discussion in '99-'00.

The parallels between the Internet boom and bust and today's article are striking and scary. When everyone wants to work in your industry that's probably a bad sign. People stop looking forward and focus on maximizing returns for this quarter, or this week, or today. In other words, everyone is chasing the money. And when people stop planning for the future in hopes of a few short years of rapid financial gain? Hello bubble! Too much money, not enough talent, and pie-in-the-sky dreams is a sure recipe for disaster.

Paul Kedrosky, a blogger I read a ton, feels the same way.

September 03, 2007

Who knew?

Apparently a bunch of developers here at TheLadders.com have been writing a blog for quite some time.

Here it is (creatively titled): TheLadders.com Developer Blog.

A few observations I have about software developers after almost 3 and a half years at TheLadders.com.

1) Whatever is on their computer screens looks infinitely more complicated than what is on my screen.
2) To a person, they have an unbending belief that "sure, we can do that."
3) A typical conversation begins with my asking a question, a long-winded response with a bunch crap I don't understand, followed by my saying "so yes?"
4) They all think they can sell. And we all think that fixing bugs should take about 20 minutes.
5) As soon as I got a remote-controlled helicopter, they went out and bought two (including a blimp). Woe be the guy that has cooler technology than a software developer.
6) Asking one of them to help me with my Windows software problems is like asking vegan to eat a whole hog.

What else can you add to this list?

"I'm not only a user, I'm the CFO"

Check out Marc Cenedella (our CEO) interviewing Rob Price (our CFO) about Rob's experience using TheLadders.com. We found Rob on TheLadders (be nice to these two, they sign the checks). You too can find your senior-level people on TheLadders.com just by clicking here.

And just for the heck of it...

August 29, 2007

TheLadders.com selected as a Momentum 15 Company

Cool stuff! There's a few companies on this list that seem a lot more ubiquitous than TheLadders.com so it's cool to see us included. That's definitely a by-product of spending most of your day in front of a computer screen -- while you're reaching millions of people, it's sometimes difficult to tell!

Here's the text of the press release:


TheLadders.com has been chosen by Dealmaker Media to participate as a 2007 Momentum 15 Company at the upcoming Momentum Growth Conference, taking place on October 4th, 2007 at the Microsoft Campus in Mountain View, CA. The Momentum Growth Conference is a showcase of growth-stage companies with real customers, real revenue, real partnerships, and the vision to take their companies to the next level.

TheLadders.com is amongst 15 companies selected from over 250 companies that were screened for this honor.

Momentum features companies that are "set to pop" in the internet and mobile space; these companies have the revenues, customers, partners, and the potential for significant exits. Alongside dealmakers from companies such as Fox Interactive, Google, Yahoo!, Microsoft, or Best Buy, these companies will talk about how they "got mo'" and how they plan to keep it.

The conference features sessions on market trends and business issues featuring key industry players and Momentum companies – Our CMO, Robert Turtledove, will be representing TheLadders.com. The 300 conference participants include CEOs, investment bankers, corporate and business development executives from public companies, VCs, industry analysts, service firms and press.

A feature on the Conference and the Momentum Companies will run in the October issue of Fast Company magazine.

For more information on Momentum, please visit http://www.dealmakermedia.com/momentum_growth_conference.html.

August 21, 2007

Getting my vocal cords ready

It's been a nice summer vacation here on MrShafrir.com. But don't worry loyal fan(s)! Here I am!

I'm headed back to Japan tomorrow. Stay tuned for updates on the latest in karaoke, ten dollar apples, and incredibly crowded wave pools.

August 03, 2007

Blog Love for TheLadders.com

Since I manage the team that handles all of our day-to-day interactions with the 35,000+ recruiters that use TheLadders.com, I was especially pleased to "Recruiting on TheLadders".

Here's the most gratifying part:

Customer Care service is absolutely amazing. I called them up and a person picked up, no machine, no menus, no routing, no hold, straight to a person. This guy was amazing, he tracked my account in 5 seconds, provided me with all the help I needed, approved my postings within the minutes (the website states that it can take up to 48 hours) and sent me off with a smile.

When we say we "Love the Customer" we not only mean it, we do it!

July 11, 2007

"...they have a low-level person who sifts through the Monster stuff..."

Here's a great testimonial from a job seeker who found his job on TheLadders.com recently.

Two key points:

1) This person applied to the exact same job on Monster.com.
2) When he asked the recruiter about this oddity, the recruiter told him "said that they have a low-level person who sifts through the Monster stuff while she gets the Ladders ones directly. She said that Ladders submissions are always worth reading because they are always from qualified people."

Here's the whole email:


I recently accepted one of the first positions I applied to (about a month ago) and couldn't be more excited. It is worth noting that I had already applied for the same position on Monster, but hadn't received a call back. I asked the recruiter about this and she said that they have a low-level person who sifts through the Monster stuff while she gets the Ladders ones directly. She said that Ladders submissions are always worth reading because they are always from qualified people.

The math is simple. Someone with a $100K base, some bonus and benefits makes around $200K per year all-in. That works out to $100/hour. Joining the Ladders focuses your job search and saves you countless hours. It pays for itself almost immediately.

June 14, 2007

This Is Cool

A nice little pick-me-up on a Thursday afternoon. I'm excluding the job seeker's name, because while he did authorize TheLadders.com to use his name, I'm not speaking in an official capacity here.

Oh, and OpsLadder is just one of 8 different functional titles we offer $100k+ job seekers. Remember, job seekers pay for access to TheLadders.com. The top 10% of all earners are willing to pay because we offer a cleaner, more streamlined service than anything else out there.

OpsLadder Team,


I felt compelled to send a "thank you" and an "landed" update for your files. I left my career with GE after 12 years in January 2007. I had enjoyed great success in GE, but felt compelled to leave large corporate life and try something different. I enjoyed the first month reconnecting with the family. In February I started my active job search - utilizing a few of the public search boards, including 6Figurejobs, Execunet and OpsLadder.com. It became clear, very quickly that the quality of OpsLadder FAR surpassed anything else out there. While I monitored the other search sites - I relied heavily on OpsLadder as my primary search tool.

Out of the gate I found numerous potential job fits, but focused on raising the bar in my career - a larger scale job, better pay and a smaller private company with room to grow. I had a number of interviews and flew to many face-to-face meetings. Perseverance paid off in April as I was contacted by a recruiter after posting for a COO role through OpsLadder with a Specialty Finance company. After three rounds of interviews with the Executive Team and the Board of Directors an offer was presented to me last week. I start a great COO job in a two weeks!!!

I can’t thank the OpsLadder team enough for your product. OpsLadder played a significant role in accomplishing a major milestone in my career. Without question, OpsLadder as a job search tool is the best organized, most user-friendly and is filled with the "richest" content. You’ve earned a customer for life - through In my new capacity as COO you can bet my company will be using OpsLadder as it’s primary external recruiting tool.

Please send my thanks to the entire OpsLadder team for a job well done!


June 11, 2007

NYTimes.com/Monster Job Site Launches

Yawn...

The best part is in the FAQs.

The answer to "Why did The New York Times decide to work with Monster.com?" is, apparently, "A strategic alliance will create an unsurpassed combination of scale, technology and marketing power for The New York Times."

Not, "A strategic alliance will create an unsurpassed combination of scale, technology and marketing power for the New York's top employers." But then again, when your stock chart looks like this, what's a little brand dilution among friends?

June 04, 2007

More TheLadders.com News

We also hired a new Chief Marketing Officer, Robert Turtledove.

Rumor has it our next hire is a partridge in a pear tree. OK, ok, I promise, last joke ever about that...

TheLadders.com in the New York Times

Technology reporter Bob Tedeschi tackles the story of this humble little company known as TheLadders.com.

FOTLC, Heather Hamilton, gets the money quote:

Heather Hamilton, a staffing manager at Microsoft who uses the site to fill marketing positions, disagreed. “If you’re not serious, you’re not going to pay the money,” she said. “That’s a big part of why we’ve found TheLadders to be more fruitful than other job boards.”

It's really neat to see us in the New York Times, that's for sure.

May 17, 2007

Predatory Recruitment Advertising

Now this is recruitment advertising...

So is this (boring), this (boring-er), and this (boring-est). But Meetup.com CEO Scott Heiferman puts the big guy (Google) squarely in his sites and goes at them hard. I love it.

More companies should do this. I've seen this once before done so overtly. When Siebel was acquired a few years back, Salesforce.com was offering a $5000 signing bonus to any Siebel employees right on the Salesforce.com homepage.

May 14, 2007

TheLadders.com parties with GigaOm

Last Thursday TheLadders.com threw a party with the people from GigaOm.

Blog coverage here, here, and here. Pictures here.

More info about our new RecruitLadder Premium product here.

May 06, 2007

Dave Mendoza is a Cool Dude

I've met Dave Mendoza a few times at various recruitment industry events over the last couple of years. There's one thing that really sticks out about Dave: He is passionate about destroying the status quo in recruiting. That's why I like him.

Last week he took the time to profile me on his blog, Six Degrees from Dave.

Click here to read more.

Thanks Dave!

May 02, 2007

TheLadders.com Announces RecruitLadder Premium

Hot of the presses!

TheLadders.com Announces RecruitLadder Premium.

We've spent almost a full year working on the next generation of our Professional Network. It looks fantastic and I'm super excited to start selling it next week. If any recruiter is interested in learning more about our new offering and service, please contact me at michael (at) theladders (dot) com.

Great Success!

One of the best things about working at TheLadders.com is when we hear from job seekers and recruiters that they've had success using TheLadders.com.

We conduct an optional exit survey when job seekers unsubscribe where we ask them to tell us about their new role (if there is one). For example, we learned today that 16 people that unsubscribed yesterday found a job on TheLadders.com. That's a nice number (it represents a minimum of $1.6 million in salary).

Some of the companies that have had success recruiting on TheLadders.com just in the past week include:

Microsoft
Oracle
McKesson
RSM McGladrey
Merrill Lynch
Sun Microsystems
Citigroup
Wachovia
Cisco
Lowe's

In other words, what we're doing is working!

April 30, 2007

Omaha, somewhere in Middle America

One day, I want to go work for a cool company in Silicon Valley and then be told I get to open a new office. Hopefully, if I'm lucky, that office will be in Omaha, Nebraska.

Oh wait. LinkedIn beat me to the punch.

If you'd like to work for a great Internet company in New York freakin' City, click here. Or just email your resume to michael (at) theladders (dot) com.

April 27, 2007

How We Roll

We have a pretty intense interview process at TheLadders.com. Here's a clip.

(Thanks to Scrozie for the link)

April 10, 2007

LinkedIn Sponsors a Career Blog

One of the better blogs aimed at younger workers and their career options is Penelope Trunk's Brazen Careerist.

From BC:


Penelope Trunk writes career advice for a new generation of workers. She explains why old advice - like pay your dues, climb the ladder, and don't have gaps in your resume - is outdated and irrelevant in today's workplace. She has a reputation for giving advice that is counterintuitive but effective, like take long lunches, ignore people who steal your ideas, and stop vying for a promotion.

Anyway, the news came today that LinkedIn has signed on to sponsor her blog. Penelope's blog gets, on average, about 4,500 visitors a day (according to her Sitemeter). As far as independent blogs go, I suppose that's pretty good.

But this isn't really about Penelope's traffic. It's more about what LinkedIn's sponsorship says about their marketing and corporate strategy. After all, if there's one site out there that for a while has said it's about one thing ("networking") while making money off another (jobs, recruiters, and job postings), it's LinkedIn.

For example, on the LinkedIn "About Us" page, here's what LinkedIn says about creating a profile:

When you join, you create a profile that summarizes your professional accomplishments. Your profile helps you find and be found by former colleagues, clients, and partners. You can add more connections by inviting trusted contacts to join LinkedIn and connect to you.

There's nothing in there specifically mentioning "jobs." However on the same page it says that "through your network you can:" (following emphasis mine)

* Find potential clients, service providers, subject experts, and partners who come recommended
* Be found for business opportunities
* Search for great jobs
* Discover inside connections that can help you land jobs and close deals
* Post and distribute job listings
* Find high-quality passive candidates
* Get introduced to other professionals through the people you know

So LinkedIn is about networking. But it's also about jobs. And networking too.

Like they say, smoke 'em if you got 'em. Or you gotta dance with who brung ya. Or a bird in the hand is worth two in the bush. OK, maybe not that last one, but you get the point. This might be (to my knowledge) the first career-oriented blog that LinkedIn sponsors, but it definitely won't be the last. This sponsorship (and potential others), in my book, is a strong move by LinkedIn.

April 01, 2007

Pricing

When I first started at TheLadders, I had no idea about the effect of pricing on sales. We experimented with all sorts of prices for our Premium Job Search product -- $15 a month, $25 a month, $30 a month, $50 a month. We found that $15 increased upgrades but sacrificed long term revenues. $50 was nice in that we didn't have to keep subscribers as long to hit the same LTV (lifetime subscriber value), but we had trouble getting enough in the door to fuel rapid growth. $25 seemed to be a good number, but when we went up to $30 we didn't see a major drop-off in upgrades. So we've been at $30 for a while now.

Job postings, on the other hand, have always been free on TheLadders. We figured that this would bring more people to the table because there was really no decision to make. And it's certainly worked -- we're about to crack 30,000 recruiters on TheLadders and we're publishing about 9,000 jobs a week. But even with free postings, we have a sizable team that is devoted solely to Recruiter Relations and maximizing the number of jobs that recruiters post on TheLadders. That includes everything from customer service, to direct marketing, to phone-based outreach to our existing clients to get them to post as many jobs as possible. That's the team I manage, and this week we discovered that recruiters that have direct contact with a member of my team are 2 to 3 times more engaged than recruiters who don't work with a member of the team. That's a huge lift. But why is there a disparity? You would think that free would be the incentive for action.

Recruiters remind us constantly that time is money (especially on the contingency side of the business which is essentially a commission based sales job). If we deliver value, recruiters will use the product. If we don't, they won't -- at any cost.

Does free send the wrong message (this is true not only at TheLadders but with other companies that offer free products)? After all, the conventional wisdom goes, if it were good enough to charge for, we would. Joel Spolsky, Co-founder of Fog Creek Software, explains the pricing decisions his company made early on:

We had to raise the price a couple of times. We didn't have to, but raising the price actually increased the number of units that we sold. I guess because it looked more legitimate with the more realistic price...There was a five-user license that was like $199, and that just feels like shareware, practically. But today, when you say that a ten-user license is $999, it starts to feel like a more substantial product. In that market, it still is actually a good deal. But you really have to have a price point that conveys what you think the product positioning should be. Many people will judge where your product fits in the market based on its price.

So we increased the price a couple of times, and both times it increased the number of units we sold. We launched new versions, kept adding more and more features.

(Source)

I don't really have a conclusion for this post. What I've learned so far though is two-fold: 1) Pricing is an inexact science at best. Sometimes you just have to shoot first and aim later. And 2) Your first pricing decision won't be your last.

March 29, 2007

Adventures in Job Descriptions

At TheLadders.com, we see thousands of job descriptions every day. Almost all of them are for mid and senior level people at established companies. So we're not exactly talking risque language.

Ah, but what of those kooky kids over at Gawker (my sister included)?

Looks like they're looking for a Sales Coordinator. Something tells me Heather won't be sending over job descriptions like this anytime soon.

Here's the money shot:

Note: this is not an editorial internship. You will be working alongside GM Sales folk. If you don't know exactly what that means, let me translate: This is not glamorous or arty. Your chances of getting interviewed on VH1 are slim, and getting laid as a result of this position is even less likely. If you've never even heard of Gawker, you might be just perfect.

February 28, 2007

It's Kudos Time Again

More praise for TheLadders.com.

One key here: TheLadders.com is ideally suited for people who are afraid of, as this job seeker puts, having their "resume proliferated around the net." We don't allow in recruiters that are looking to fill commission-only, work-at-home, franchise, blah blah blah, and all the other junk that shows up on, ahem, the other boards.

Here's what Andy Belval of Ballwin, MO has to say about TheLadders.com:


After eight years with the same company I was given my general release in October of 2006. After reviewing ten or more career websites I was only impressed by one, TheLadders.com. SalesLadder was the only place where you have the opportunity to search for truly "pre-qualified" $100k jobs and network with recruiters at the same time. Even though I was unemployed, and thankfully receiving severance, it was important to me that my resume and bio not be proliferated around the net. Salesladder was a wonderful way to get connected with professional companies looking for top talent and keep my information as confidential as possible. It also provides the most in-depth descriptions making it easier to determine if the proper synergies existed between my skill set and the requirements for the position. I have recommended SalesLadder to all of my colleagues. Best of all, I am now the VP of Sales for a company that was listed on SalesLadder! Thank you for all of your efforts and keep up the good work!”


Jungle Love

The CEO of Cramer-Krasselt -- he of the agency dumped by CareerBuilder -- responds with an internal memo.

Here's the money shot: "We made them famous."

February 26, 2007

Down with Monkeys, Up with Ads That No One Likes!

Update: Upon further review, it was the same agency that did both the monkey spots and the new ones. In either case, the agency was fired after the new ads performed dismally. Bring back the monkeys!

I really liked the old CareerBuilder ads where a guy works in an office surrounded by monkeys. For one thing, I really like monkeys -- they just seem really funny. For another, the ads really drove the point across: If you hate your job, visit CareerBuilder to find another one (I make no claims about the efficacy of these statements). The ads also tied in nicely with some other marketing campaigns CB ran on both the recruiter (they had live monkeys at the big SHRM conference one year) and the job seeker side (the thing you could do where you made the monkey say something and then you could send it to your friend was pretty strong viral marketing).

Anyway, people were pretty surprised when CareerBuilder decided to drop the monkeys and go with people running through the jungle (corporate jungle I suppose). The new ads, pretty predictably, bombed.

Turns out, the decision to drop the monkeys was based on a straw poll in USA Today. Now that's what we call market research!

Here's some online scuttlebutt about the decision. As you might expect, the CEO of CB's old advertising agency went pretty ballistic.

Scuttlebutt #1

Scuttlebutt #2

Scuttlebutt #3

Scuttlebutt #4

Well played CareerBuilder.

Here's my favorite of the *old* ads. Two parts of this really get me:

1) The part where the human is showing sales figures on a chart and the monkey tell him to flip it around, instantly creating sales growth!

2) The part where the monkey is lighting his cigar with a $100 bill.

February 20, 2007

Video from the Talent Unconference

A few weeks ago I attended the Talent Unconference. In addition to limping to a 7th place finish in the Recruiting.com Charity Poker Tournament, I spoke about Meaningful Connections in the afternoon session.

Video (gulp!) is now available here.

You’ll notice I tell a really hilarious joke about recruiting. I also shuffle back and forth a lot which is something I’ll work on…

February 16, 2007

Electronic Arts Moves Ahead of the Curve

When I attended the Talent Unconference back, one thing that struck me was how great a working environment Electronic Arts had at their headquarters in Redwood City. A full gym, soccer fields, great cafeteria, and of course, video games everywhere.

How do you translate that to people who are working at a video game developer in say Boston, who may never make it out to Redwood City?

Enter YouTube.

EA's Jeff Hunter (on the SimplyHired blog), points to a short recruitment video EA put together for their Los Angeles campus. I've embedded it below...this is smart recruitment advertising that goes well beyond a simple job listing, banner, or microsite. It appeals to both active and passive job seekers and while it's definitely "produced", it's not too corporate or condescending.

February 14, 2007

6FigureJobs is full of shit

Sorry, I don't like to swear on this blog, but this press release made me mad.

Two things:

1) If you're going to take thinly veiled shots at your competitors, step up and name names:

6FigureJobs.com also asked its members if they thought it was appropriate to pay for "searching and applying to jobs" as required by certain niche job boards. The survey revealed that eighty percent (80%) of 6FigureJobs' executive and senior-level members felt that it was not appropriate that they should pay to search and apply to jobs on other niche job boards. 11% were indifferent. Only 9% felt it was fair to pay.

2) Don't lie.

6FigureJobs, which boasts the largest active recruitment database for senior executives on the Internet, and whose site is unique for its focus on employment opportunities that pay at least $100,000 annually, is used by hundreds of Fortune 1000 companies and seven of the top ten retained executive search firms. The 6FigureJobs database includes more than 500,000 pre-screened members and adds more than 10,000 new registrants each month.

TheLadders.com has 1.2 million registered users and is adding about 40,000 new users a week, but hey, when you put out your own press releases, who's counting?

Of course, I suppose that if I worked for a company whose stock chart looked like this, I might resign myself to bullshit.


Last One, I Promise

OK, so far this week we've covered TheLadders.com and our:

1) Best-of-breed customer service.
2) Unmatched ability to help mid-and-senior-level job seekers find their next $100k+ job.

But we haven't touched on the other side -- the fact that we work for $100k+ recruiters.

Here's some kudos that came across the wire this morning from one of the 26,000 recruiters using TheLadders.com to hire top talent:

Thank you for your assistance. Just to let you know those of us in our office that work at the executive level and use The Ladders are greatly impressed with the quality of candidates on your site and the customer service you provide. Every day we ask ourselves in the morning meeting how much more we could have grown as a company if we had known about The Ladders earlier.

February 13, 2007

I'm Just Here For The Snacks

OK, that's not true, although we do have an awesome snack room at TheLadders.com.

What are we actually here for? To connect the nation's top job seekers with the nation's top recruiters. If it sounds simple, it is. We make some phone calls, type some stuff on a keyboard, and voila!

And guess what, we're pretty good at what we do (and getting better and better). See for yourself here on our recently updated Success Stories page.

Getting Love in the Blogosphere

Back when I started at TheLadders, I worked on the Community team. Community handles, among other things, all of our job seeker customer service. It was easy to forget that of the 100's of emails you'd send out each week, every single one of them was 1) reaching a real live person on the other end and 2) had the chance to either make-or-break your long term relationship with both this customer and one or ten or a hundred of their friends.

In reality though, most of the time you'd send out emails and hear nothing back. Which is OK. Success in customer service can sometimes -- but not always and definitely not over the long haul -- be defined as "no news is good news."

There are times though where you find out that what you're doing is working. So when Marc (our CEO) says one (of two) of our rules is "Love the Customer" and when you send a team of managers over to Japan to learn Japanese-style customer service, and when people are blogging about the great service they received from TheLadders.com it feels pretty darn good.

February 05, 2007

LinkedIn Makes Its Move

Reid Hoffman, CEO of LinkedIn, stepped down today. He's being replaced by a CEO who was brought in to "build the organization, while Hoffman will focus on products and strategy."

I don't have enough (any) experience in this type of move -- founder steps down/stays with the company/company brings in a CEO to "manage" as opposed to "build" -- but from my reading of various pundits, it seems like a pretty typical move for a company getting ready to go public.

Fred Wilson, as usual, has an interesting take on the move. He calls it a "step up" as opposed to a "step down".

January 29, 2007

Focus on the Candidate Experience

A quick note from the Talent Unconference -- more coming later.

The focus of my group was "Meaningful Connections". We spent a lot of time talking about employment branding and the lack of response from recruiters to candidates.

The question I used to frame my feedback was one I thought of on the plane ride to San Fran -- Why is a job application the only application you'll ever fill out where there is no expectation of a response, either positive or negative?

Think about it. With most job applications, the best you can hope for is an automated acknowledgment that the resume was received. We hear constantly from job seekers that they appreciate being told "no, you aren't a fit". That's amazing. Would you ever fill out an application for a loan and expect to hear nothing? How about a college application?

This recent article on ERE by Lisa Calicchio, director of professional recruiting for Johnson & Johnson, really nails the importance of a feedback loop from job seeker to recruiter and recruiter to job seeker. I'm not sure the link will work, but anyway, here's the nut:

For companies the size of Johnson & Johnson, the potential impact of this network is staggering. Over one million candidates per year apply to our positions. We fill about 12,000 positions globally per year, which means that only 1% of candidates who apply are hired and 99% are not.

Do the math: Johnson & Johnson has a potential network of nearly two million candidates who know about us simply through word-of-mouth advertising.

If these individuals have a negative perception of our company because of what they may have heard from others who have been through our recruiting process, the ramifications are astronomical. These individuals are not only potential candidates themselves but perhaps consumers of our products. Think about the impact this could have on our sales, let alone our hiring!

TheLadders.com in Newsday

Newsday reporter Patricia Kitchen has a kitchen-sink (sorry) rundown of job sites, including TheLadders.

January 28, 2007

Oh Stop It, You're Making Me Blush!

Heather picks up on my previous post on SmugMug to talk about the recruiting tools that work for her.

And lookie here, one of them is TheLadders. Hey, it's my blog, I can be shamelessly self-promoting.

Here's the highlight:

And I want to justify my avid support of TheLadders by saying that yes, we make lots of hires through them. And I like the way they think and work. And I want to support them because they do good work and they make my job easier. And since I don't pay them for anything, all I can offer is my endorsement.

For those of you scoring at home, Heather's equation (and I suspect a lot of other recruiters) works out like this:

Hires = good.
Hires + great customer service + a willingness to listen = great.
Slick marketing and no results = bad.

January 23, 2007

Flip Your Business Model in 5 Easy Steps

Courtesy of Jobster.com.

1) Fire all of your outside sales and support team.
2) Slash your prices for your recruiter product to basically free.
3) Re-focus your web site (Jobster.com) on the job seeker/consumer.
4) Offer free job postings.
5) Hire a Director of Online Media Sales for Jobster.com.

Easy enough!

January 22, 2007

TheLadders.com for Photos?

TechCrunch writes of a pretty cool company I'd never heard of -- SmugMug.

It's basically a photo uploading site (like KodakGallery or Flickr) that aims at the professional/serious hobbyist photographer.

And there's no free version.

Writes TechCrunch:

There is no free version of the service. People pay a minimum of $40 per year to upload photos to the site. Pro accounts, which are $150/year, give photographers a number of tools to add watermarks, and sell downloads as well as prints of their work. The higher level accounts also allow customers to use templates, fully customize the look and feel of their albums (or “galleries” as SmugMug calls them), and even use their own domain names.

Does this work? You bet, to the tune of $10 million in revenue a year, 19 employees, and never having raised a cent of outside capital.

I swear, is Marc C., our CEO running SmugMug in his spare time? Marc likes to say that we're not a Web 2.0 company, just like Don MacAskill does repeatedly in this TechCrunch writeup. And like SmugMug, we've created a niche in a sea of free websites (Monster, CareerBuilder, Hotjobs, etc.) that people are paying for. They pay for premium content (hand-filtered $100k+ jobs in our case ) and industry leading customer service (in both cases). Most importantly for SmugMug (and really the growth of any company with an narrowly defined userbase and a company that charges a premium for what others offer for free) is a laser-focus on listening to their customers and creating a community that people come back to time after time.

Kudos to the SmugMug team!

January 10, 2007

The Talent Unconference

Jeff Hunter, the Director, Talent Strategy & Technology at Electronic Arts, Inc., is hosting the "Talent Unconference" in a few weeks out at EA's global headquarters (Redwood Shores, CA).

Here's the lowdown from Jeff's blog:

We all get calls. Lots of calls. Same old products, same old services. And yet somehow every one of these products and services is “innovative” and “serves your unique needs in astounding and special ways.”

We all read articles. Lot of articles. Same old people, same old story. And yet somehow every one of them has “redefined recruiting” or “changed HR” and “is truly leading pioneering work in talent.”

And then we meet people. A lot of people. New and exciting people. They really are innovating. They really are redefining the field of talent. Not the popular kids. These are the people in the chess club instead of the football field. They aren’t using the same old product or service, and they aren’t the same old people. They are tired of the same old ideas being sold as “new and innovative.” They get a thrill out of challenging the status quo. They live to create exciting new ways to transform the field of talent. Many times they aren’t in recruiting or HR but have a real passion around talent because the understand that it really is a game changer. They translate talent innovation into amazing business results.

I think it is time for these new people to teach and learn. It is time for an unconference.

One of the cool things about this conf...err, unconference is that you need to apply to attend. It's not just pay and show up. In other words, you need to add some value. In Jeff's words again:

On January 25 Electronic Arts is going to open its doors to those who can teach and learn about innovations in talent. I am calling this “Talent Unconference” or Taluncon for short. The ground rules are simple but absolutely unbendable. If you would like to show up on January 25 you have to do three things:

* Clearly define what you want to learn about how to attract, locate, connect with, work with, leverage the value of, measure the value of and / or reward talent. It has to be something that you have tried to learn somewhere else and weren’t able to because it just isn’t talked about, and it has to be something that has some connection to “business” (P&L).
* Clearly define what you can teach about how to attract, locate, connect with, work with, leverage the value of, measure the value of and / or reward talent. It has to be something that you can’t find a lecture or speech about anywhere else. And it has to be “innovative.” How do you know if it is innovative? Go to the next step.
* Write me an email telling me about those two things (see last line of article for details).

Here's what I wrote for my "application":


We want to both learn and teach about how companies and recruiters value, manage, control, understand the candidate experience from application to offer.

At TheLadders, we always say we “work for the job seeker”. We have a team of 20 in-house “Community” (customer-service) members that focus exclusively on the job seeker – responding to emails, answering phone calls, conducting live chats. The most common complaint that we hear from job seekers is that they never hear anything back from recruiters (both corporate and agency). But the most common refrain we hear from our recruiters is that they don’t have time/don’t want to respond to all applicants. What is the cause of this rift and what can be done to bridge the gap?

Given those questions, we want to learn what are companies doing to manage the candidate experience? How much is actually put into practice and how much is just lip service? How do companies manage their employment brand and candidate experience when so much of it is given over to 3rd parties – job boards, 3rd party recruiters, ATS providers, hiring managers? What defines a good candidate ex